Company: OMOTEC – On My Own Technology

Location:
Mumbai

Experience:
3–6 Years Compensation: ₹6,00,000 – ₹8,00,000 per annum (depending on relevant experience and suitability) Employment Type: Full-time & In Person Department: Marketing About OMOTECOMOTEC (On My Own Technology) is an Education Technology company focused on preparing students for the future through experiential and hands-on learning in Robotics, Coding, Artificial Intelligence, Space Innovation, STEM and emerging technologies. Through real-world projects, practical applications and innovation-led learning experiences, OMOTEC empowers young minds to develop critical thinking, creativity, problem-solving and technological skills. As we expand our presence across multiple branches and educational markets, we are looking for a dynamic, creative and result-oriented Marketing Manager – Digital Growth & Performance Marketing to strengthen our brand presence, drive digital engagement and generate measurable business growth. Role OverviewThe candidate will be responsible for managing OMOTEC's end-to-end digital marketing and growth initiatives, including social media, content development, paid advertising, lead generation, CRM management, analytics and branch-level marketing coordination. This role requires a combination of creativity, digital marketing expertise, analytical thinking and execution capabilities. The individual must be equally comfortable conceptualising an engaging campaign, analysing advertising performance, monitoring lead pipelines and working with Branch Managers to improve business conversions.

Key Responsibilities
1. Digital Marketing & Brand Management
• Develop and execute OMOTEC's digital marketing strategy across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Strengthen OMOTEC's brand positioning in Robotics, Coding, AI, STEM and future-ready education.
• Ensure consistent brand communication across all digital channels and branches.
• Identify new digital opportunities, trends and platforms to increase brand awareness and market reach. 2. Social Media & Content Strategy
• Plan, develop and manage a monthly social media content calendar.
• Conceptualise engaging reels, videos, posts, campaigns and student success stories.
• Coordinate with Branch Managers, trainers and academic teams to capture classroom activities, student projects, competitions, events and achievements.
• Identify compelling stories and translate them into engaging digital content.
• Brief and coordinate with graphic designers, video editors, agencies and content creators.
• Monitor content performance and continuously improve reach, engagement and audience growth. 3. Performance Marketing & Paid Campaigns
• Plan, execute and optimise paid advertising campaigns across Google Ads,



Meta (Facebook and Instagram) and YouTube.
• Develop campaigns for brand awareness, enquiries, admissions, workshops, events and other business objectives.
• Manage advertising budgets and monitor Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rates and Return on Ad Spend (ROAS), wherever applicable.
• Conduct audience research, keyword planning, A/B testing and campaign optimisation.
• Ensure effective landing pages, enquiry forms and tracking mechanisms to improve lead quality and campaign performance. 4. Lead Generation & CRM Management
• Take ownership of the complete digital lead generation and management process.
• Ensure all leads from advertising campaigns, website enquiries, social media, events and other channels are captured accurately in Zoho CRM.
• Establish proper lead allocation and routing to respective Branch Managers.
• Monitor lead status, follow-ups, enquiry ageing, demo scheduling and conversion progress.
• Work with Branch Managers to ensure timely follow-ups and minimise lead leakage.
• Track lead quality and identify opportunities to improve the enquiry-to-admission conversion funnel. 5. Branch Marketing & Sales Coordination
• Work closely with Branch Managers to understand local business requirements and monthly admission targets.
• Plan and execute branch-specific digital and local marketing campaigns.
• Support local promotions, school outreach initiatives, workshops, events and student engagement activities.
• Monitor branch-wise enquiries, demos, follow-ups and admissions.
• Identify gaps in lead conversion and work with the respective teams to improve performance.
• Develop a coordinated marketing approach across all OMOTEC branches. 6. Marketing Analytics & Performance Reporting
• Develop and maintain marketing dashboards and periodic performance reports.
• Track key metrics including:
• Channel-wise leads and enquiries.
• Advertising spend and Cost Per Lead.
• Lead quality and lead allocation.
• Follow-up efficiency and enquiry ageing.
• Demo bookings and demo attendance.
• Enquiry-to-admission conversion rates.
• Branch-wise marketing and sales performance.
• Campaign ROI and overall marketing effectiveness.
• Present actionable insights and recommendations to management.
• Use data to continuously optimise campaigns, budgets and marketing strategies. Candidate Profile – What We Are Looking For




• 3–6 years of relevant experience in Digital Marketing, Performance Marketing, Growth Marketing or a similar role.
• Hands-on experience with Google Ads, Meta Ads Manager and YouTube advertising.
• Strong understanding of Instagram, Facebook, YouTube and LinkedIn content strategies.
• Experience in lead generation, paid campaigns and conversion optimisation.
• Familiarity with CRM platforms and lead management processes. Zoho CRM experience will be an advantage.
• Knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel and campaign tracking.
• Positive understanding of marketing analytics, dashboards and performance metrics.
• Strong creative sense with the ability to identify and develop engaging content.
• Excellent communication, coordination and stakeholder management skills.
• Ability to work independently, manage multiple priorities and take ownership of deliverables. Key Performance Indicators (KPIs)The candidate's performance will be evaluated on measurable business and marketing outcomes, including:
• Growth in qualified enquiries and digital leads.
• Cost efficiency of paid advertising campaigns.
• Improvement in lead quality and conversion rates.
• Timely and accurate lead capture and allocation in Zoho CRM.
• Improvement in follow-up efficiency and demo-to-admission conversions.
• Growth in social media reach, engagement and relevant audience.
• Effective execution of branch-level marketing initiatives.
• Timely reporting, analysis and optimisation of marketing activities. The Ideal CandidateWe are looking for someone who thinks like a marketer but operates with a business-growth mindset. The right candidate should be able to:
• Conceptualise a campaign that makes parents and students excited about OMOTEC.
• Recognise a great student project or classroom moment and convert it into compelling content.
• Run digital advertising campaigns that generate quality enquiries.
• Analyse campaign performance and make data-backed decisions.
• Monitor the complete lead pipeline and work with Branch Managers to drive conversions.
• Take ownership of marketing execution rather than just coordinating activities. At OMOTEC, marketing is not just about visibility, followers or engagement. It is about building a strong brand, generating quality enquiries and driving measurable business growth.

How to Apply
Interested candidates can share their updated CV along with examples of digital campaigns, social media pages, advertisements or lead-generation initiatives they have personally managed. Candidates with demonstrable experience in both creative content and performance marketing will be preferred. https://omotec.keka.com/careers/jobdetails/95490

📌 Marketing Manager – Digital Growth (Mumbai)
🏢 ONMYOWNTECHNOLOGY
📍 Mumbai