SwaVid | Bengaluru | Full-Time | Work from Office

About the role
We're looking for a Head of Content who is part strategist, part storyteller, part creator, and completely obsessed with the internet. This is not a traditional content management role where you create calendars, delegate tasks, and review posts. We want someone who can come up with crazy ideas, write scripts, shoot videos, build content strategies, experiment with different formats, and lead a team of creators to execute them. One day, you might be scripting a funny Instagram reel. The next, building a YouTube series, creating a viral campaign, writing an article, or testing a completely unconventional content format. You'll own SwaVid's content strategy, creative direction, execution, and team.

Key Responsibilities
1. Content Strategy & Growth
• Build and execute SwaVid's overall content strategy across Instagram, YouTube, LinkedIn, X, websites, and emerging platforms.
• Identify new content formats, trends, and distribution channels.
• Develop strategies to drive brand awareness, organic reach, engagement, and user acquisition.
• Build repeatable content series and scalable content distribution systems. 2. Creative Ideation & Production
• Conceptualise, script, and produce short-form and long-form content.
• Create engaging hooks, storytelling formats, funny skits, educational videos, memes, and experimental campaigns.
• Be actively involved in content shoots, creative direction, editing feedback, and production.
• Experiment rapidly with different styles, narratives, and formats.
• Turn simple ideas into content that people actually want to watch and share. 3. Build & Lead the Content Team
• Hire, manage, and mentor content creators, video editors, writers,



and creative interns.
• Own the end-to-end content production pipeline, from ideation to publishing.
• Build processes that enable high-quality content production at scale.
• Collaborate directly with the founders, product, and growth teams. 4. Multi-Channel Content Ownership
• Instagram: Reels, carousels, memes, creator-led content, and original series.
• YouTube: Shorts, long-form videos, educational content, and experiments.
• Website & SEO: Blogs, articles, organic search content, and creative landing-page copy.
• LinkedIn & X: Founder-led content, storytelling, and brand-building.
• Other platforms: Reddit, WhatsApp communities, and new distribution channels. 5. Analytics & Experimentation
• Track content performance through reach, views, engagement, retention, and conversions.
• Understand what makes content work and use insights to improve future experiments.
• Run continuous creative experiments, identify winning formats, and scale them.
• Balance creative instincts with data-driven decision-making. Who We're Looking For
• Below 26 years of age
• Someone who genuinely loves creating content and understands internet culture.
• Proven experience creating engaging content and growing social media pages, brands, or communities.
• Strong scripting, storytelling, copywriting, and creative ideation skills.




• Experience working with short-form video content, especially Instagram Reels and YouTube Shorts.
• Ability to independently take content from an idea to execution.
• Strong understanding of social media trends, audience behaviour, and organic growth.
• Experience managing creators, editors, or content teams, or the ability to build and lead one.
• Comfortable working in a fast-paced, early-stage startup with high ownership and creative freedom.
• Someone who isn't afraid to try unconventional, funny, weird, or completely recent ideas. We value your portfolio, creativity, and execution far more than your degree or years of experience.
• Have built a content page, personal brand, or community from scratch.
• Have created content that has reached hundreds of thousands or millions of people organically.
• Have experience working with influencers, UGC creators, or creator-led brands.
• Understand Indian parents, students, education, and youth culture.
• Have experience with SEO, website content, or content-led acquisition.
• Can make even a boring topic entertaining.
• Why Join SwaVid?
• Ownership: Lead the entire content function and build the team from scratch.
• Creative freedom: Experiment with bold ideas without unnecessary approval layers.
• Direct founder collaboration: Work closely with the founding team on brand and growth.
• High-impact work: Shape how SwaVid reaches millions of students and parents.
• Fast-paced environment: Move quickly, test ideas, learn, and scale what works.
• Opportunity to build: Create a content engine that becomes a core part of SwaVid's growth.

📌 Head of Content (Bengaluru)
🏢 SwaVid
📍 Bengaluru