Job Description
– Growth Strategy Manager Department: Marketing Role: Full Time

Experience:
4–5 years

Location:
Hyderabad About EYVA EYVA is a next-generation wellness brand redefining metabolic wellness through non
- invasive, science-backed gadgets. With EYVA and the upcoming category defining products, we are building the world’s first metabolic health ecosystem that integrates real-time insights with hyper-personalized coaching. Eyva is a growing, agile team that values speed, experimentation, and measurable impact. We test ideas quickly and prioritize work that contributes to customer acquisition, pipeline, and revenue. You’ll work closely with Marketing, Sales, and Product to turn customer insights into effective growth initiatives. Role Overview We are looking for a Growth Strategy Manager who can identify where our next customers will come from and create the strategy and content that turns attention into pipeline and revenue. This role goes beyond writing content: it combines growth strategy, Answer Engine Optimization (AEO), Search Engine Optimization (SEO), and conversion-focused sales copy. The ideal candidate thinks strategically, writes clearly, and is comfortable testing ideas quickly, learning from results, and prioritizing measurable business outcomes over vanity metrics. What You’ll Be Doing Growth Strategy
• Identify high-impact organic and content opportunities and prioritize initiatives based on potential business impact.
• Connect content to the customer funnel by defining what attracts prospects, what converts them, and what helps close deals.
• Run experiments across search, AI answer engines, email, and landing pages; scale the approaches that perform.
• Measure and report on leads, pipeline, and revenue—not just traffic or engagement. AEO & SEO
• Develop answer-first content, comparison pages, FAQs, structured data, and clear brand positioning to improve Eyva’s visibility in AI-generated answers.




• Work to improve the likelihood that AI assistants such as ChatGPT, Perplexity, Gemini, and Claude discover, understand, and cite Eyva’s content.
• Track visibility across AI answers and traditional search, identify gaps, and recommend improvements.
• Own keyword and topic strategy, on-page SEO, content refreshes, and technical SEO initiatives in collaboration with the development team. Sales Copy & Conversion
• Create conversion-focused landing pages, email sequences, outbound templates, one
- pagers, case studies, presentations, and ad copy.
• Join sales calls where useful, understand customer objections, and translate them into messaging that supports deal conversion.
• Plan and run A/B tests for headlines, hooks, calls to action, and other messaging elements; apply learnings to improve results. Who We’re Looking For
• 4–5 years of experience in growth, content marketing, SEO, or copywriting, with demonstrable results.
• A strategic thinker who can develop a plan and also write the content or page needed to execute it.
• A strong focus on business impact and the ability to connect marketing activity to leads, pipeline, and revenue.
• Understanding of how large language models and AI answer engines discover and select sources, with hands-on experimentation in improving citation and visibility.
• Experience with Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
• Regular use of AI tools to research, create, analyze, and improve marketing work.
• Ability to collaborate with Sales and Product and turn broad ideas into clear, measurable experiments. Good to Have




• Experience with D2C brands.
• Knowledge of schema markup and structured data.
• A side project, website, or content portfolio that demonstrates organic growth or search performance.
• A strong portfolio of content and sales copy that demonstrates clear thinking, distinctive messaging, and conversion impact. What It’s Like at Eyva
• Real ownership: AEO is an evolving space, and you’ll help build the playbook rather than simply follow one.
• Fast feedback: See how your work performs in search, AI answers, and conversion outcomes.
• Collaborative team: Marketing, Sales, and Product work closely together.
• AI-native workflow: AI tools are part of our everyday work, and we welcome practical, creative ways to use them.
• Room to grow: Potential paths include Content Lead, Head of Organic, and Growth Marketing roles.
• Perks: Flexible hours, learning budget, and team offsites. What Success Looks Like
• Prioritize and execute growth initiatives tied to customer acquisition and revenue outcomes.
• Improve Eyva’s visibility across traditional search and AI answer engines.
• Create content and sales copy that helps generate qualified leads and move prospects through the funnel.
• Run structured experiments, learn from results, and scale the approaches that improve conversion.
• Report clearly on the contribution of content and organic growth to leads, pipeline, and revenue. Why Join EYVA?
• Be part of a category-defining wellness brand with global ambitions.
• Lead the charge in building India’sfirst metabolic wellness ecosystem
• Enjoy startup ownership with ESOPs and influence in shaping brand’s retail direction
• Work on cutting-edge products at the intersection of health, AI, and lifestyle. We’d love to hear from you Share your resume ([email protected]) Know someone who would be a great fit? Tag them or share this prospect

📌 Growth Strategy Manager (Hyderabad)
🏢 eyva
📍 Hyderabad