About the Role
We are looking for a dynamic and result-oriented Marketing Manager to drive marketing strategy and business growth for our Dermatology and Cosmetology portfolio. The role requires strong brand management capabilities, an understanding of market dynamics and customer needs, and the ability to develop differentiated brand strategies and translate them into effective marketing initiatives. The ideal candidate should combine strategic thinking with execution capabilities and have the ability to build brands and drive business growth in a high-growth environment.

Key Responsibilities
1. Marketing Strategy & Brand Development
• Develop and implement marketing strategies aligned with overall business objectives.
• Build strong, differentiated brands through effective positioning, communication and brand-building initiatives.
• Identify opportunities for portfolio enhancement, brand extensions and new product introductions. 2. Business Growth & Market Development
• Drive business growth through focused marketing plans and brand initiatives.
• Identify emerging market opportunities, customer needs and competitive trends.
• Work closely with sales teams to improve brand performance, market penetration and prescription growth. 3. Brand Management & Marketing Execution
• Develop effective promotional campaigns, scientific communication and marketing inputs for the field force.
• Drive impactful marketing initiatives, including digital campaigns, KOL engagement, CMEs and professional engagement programs.
• Build and maintain relationships with Key Opinion Leaders (KOLs) to gain market insights, strengthen scientific engagement and support brand development. 4. Market Intelligence & Portfolio Development
• Monitor market trends, competitor activities and evolving customer preferences.




• Translate market intelligence and customer insights into actionable brand strategies.
• Work with cross-functional teams to support product launches and portfolio development. 5. Team Coordination & Management
• Guide and support a team of Product Managers in developing and implementing effective brand plans.
• Review brand strategies, marketing initiatives and performance.
• Ensure alignment of individual brand plans with overall marketing and business objectives while encouraging ownership and accountability. Desired Profile
• 7–10 years of experience, preferably in marketing and brand management.
• Must have Experience in Dermatology, Cosmetology or related therapeutic segments.
• Strong understanding of brand management, product positioning and marketing strategy.
• Experience in developing and executing marketing plans and promotional campaigns.
• Good analytical, communication, presentation and stakeholder management skills. Key Competencies
• Strategic Brand Management: Ability to develop robust brand positioning, differentiation and sustainable brand strategies.
• Business & Growth Orientation: Commercial understanding and ability to identify opportunities and drive business growth.
• Market Understanding & Analytical Thinking: Ability to interpret market intelligence, customer insights and competitive dynamics.
• Marketing Creativity & Execution: Ability to develop impactful marketing initiatives and effective brand communication.
• Leadership & Collaboration: Ability to guide and support Product Managers, work across functions and drive effective execution. Key Personality Traits required A marketing professional who goes beyond routine brand management, combines strategic thinking with execution excellence, and can translate market opportunities into tangible business results. Someone proactive, commercially minded and passionate about building differentiated brands and contributing to business growth.

📌 Marketing Manager (Chennai)
🏢 Spectra Medical India
📍 Chennai