Company: Khaitan India Limited Position: Business Manager – Sales (Coimbatore Territory)

Location:
Coimbatore, Tamil Nadu Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 10 – 12 Years Employment Type: Full time

Salary:
up to ₹16 LPA fixed and up to ₹4 LPA variable Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with direct, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Profiles from unrelated sectors (such as FMCG, Telecom, Building Materials, Lighting-only, Cables-only, or Industrial Goods) will not be considered.

About the Role
Khaitan India Limited is hiring a dynamic, commercially sharp sales leader as Business Manager – Coimbatore. This role carries complete operational accountability for expanding market share, building a robust distribution network, and driving primary and secondary sales growth across Coimbatore and surrounding Kongu belt territories (Tiruppur, Erode, Salem, Pollachi, Nilgiris) for Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities
• Revenue & Sales Target Ownership: Achieve monthly, quarterly, and annual primary and secondary sales volume and revenue targets across Ceiling Fans, Geysers, and Small Domestic Appliances in the Coimbatore territory.
• Distributor Network Architecture: Identify market white spaces, conduct financial due diligence, and appoint creditworthy super-stockists, direct distributors, and key wholesale partners across Coimbatore and adjacent industrial/commercial towns.
• Secondary Sales & Retail Penetration: Drive counter share and brand visibility across major electrical retail counters,



multi-brand outlets, and key wholesale hubs (e.g., Town Hall, Oppanakara Street, Crosscut Road, Gandhipuram, and suburban belts).
• Commercial Governance & Credit Control: Maintain strict discipline on market outstanding, credit limits, payment collections, distributor ROI, billing accuracy, and timely claims clearance.
• Field Team Leadership: Lead, mentor, and track Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales executives against daily beat plans, counter calls, and monthly KPIs.
• Trade Schemes & Competitor Intelligence: Closely monitor competitor pricing, trade schemes, and dealer incentives from industry peers; design and execute localized counter-promotions and display drives. Candidate Profile & Qualifications
•

Experience:
10 to 12 years of hands-on channel sales and distribution management in the Coimbatore / Western Tamil Nadu trade market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is mandatory.
• Preferred Companies: Current or prior experience with established electrical and appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers.
• Core Competencies:
• Proven track record in appointing, onboarding, and scaling distributor and dealer networks from the ground up.
• In-depth commercial understanding of Coimbatore’s electrical trade pockets, dealer dynamics, and wholesale distribution channels.
• Fluency in Tamil and English (working knowledge of Malayalam/Hindi is an advantage).
• Strong commercial acumen, negotiation skills, and frontline team leadership capabilities.

📌 Business Manager – Sales (Coimbatore)
🏢 KHAITAN INDIA
📍 Coimbatore