Position: Zonal Sales Head – General Trade Function: Sales – General Trade

Experience:
7-10 years Industry: FMCG – Food / Bakery / Snacking; Fresh Category preferred Reporting To: National Sales Head About The Health FactoryThe Health Factory came into being with a simple idea – to make everyday food healthier by enriching it with protein and other nutrients in the right proportions. We have created India’s first High-Protein Bread, using carefully selected globally sourced ingredients to deliver high levels of nutrition in an easy-to-consume and delicious format. As we continue to expand aggressively across General Trade, we are looking for a results-driven Regional Sales Manager to build and scale our presence across the Western market.

About the Role
The Zonal Sales Head – General Trade will be responsible for driving sales and distribution growth across the region assigned to them. The role will focus on distributor management, outlet expansion, secondary sales, collections, market execution, visibility and overall General Trade business development.

Key Responsibilities
• Appoint, manage and develop distributors
• Drive primary and secondary sales for the General Trade channel.
• Achieve monthly and quarterly sales targets.
• Expand numeric and weighted distribution and increase outlet reach.
• Ensure product availability across key General Trade outlets.
• Monitor distributor stock levels, stock rotation and liquidation.
• Effectively manage expiry and Return to Vendor (RTV).
• Ensure timely payment collection from distributors and key accounts.
• Monitor distributor outstanding and adherence to approved credit limits.




• Conduct periodic ledger reconciliation with distributors and direct stores.
• Minimize overdue payments and improve working capital efficiency.
• Plan and execute regular market visits with sales representatives.
• Implement trade schemes and monitor their effectiveness and ROI.
• Track competitor activities, market trends and opportunities for growth.
• Ensure effective merchandising and in-store visibility.
• Support and execute new product launches across General Trade.
• Submit regular sales, collection and market reports. Key Deliverables / KPIs
• Sales target achievement
• Outlet addition and market coverage
• Secondary sales growth
• Numeric and weighted distribution
• Distributor ROI and stock rotation
• Payment collection efficiency
• Overdue control and credit discipline
• RTV and expiry control
• Merchandising and visibility execution
• Successful execution of new product launches in General Trade Experience & Qualifications
• 7-10 years of relevant FMCG sales experience.
• Strong experience in General Trade is mandatory.
• Experience in food, bakery, snacking or fresh-category businesses will be preferred.
• Graduate in any discipline; MBA will be preferred. Skills & Competencies
• Strong distributor management and network development skills.
• Excellent negotiation and relationship management abilities.
• Strong market execution and ownership mindset.
• Good understanding of sales collections, credit management and reconciliation.
• Data-driven approach to decision making.
• Team handling and field-force management skills.
• Solid communication and interpersonal skills.

📌 Zonal Sales Head- General Trade (Mumbai)
🏢 The Health Factory
📍 Mumbai