13 Nov
|
Indovance
|
Pune
About the Role
We are looking for an experienced Lead Generation Manager to lead and scale our B2B lead generation function across the US, UK, and Gulf markets. The role will focus on developing a strong pipeline of potential customers, identifying and engaging target accounts, executing outbound campaigns, qualifying and nurturing prospects, and supporting the Sales team in converting opportunities into business. The ideal candidate will have solid experience in international B2B lead generation, outbound sales, appointment generation, customer research, customer interaction and engineering/professional services outsourcing.
Key Responsibilities
1. Lead Generation Strategy •Develop and execute lead generation strategies for the US, UK, and Gulf markets. •Identify target industries, companies, decision-makers, and buyer personas. •Develop market-specific messaging and outreach strategies. •Build a consistent pipeline of potential customers and qualified prospects. •Lead qualified prospects for technical discussions •Drive sales discussion during discovery meeting along with Technical leads 2. Potential Customer Identification •Research and identify potential customers and high-value target accounts across the US, UK, and Gulf markets. •Build and maintain targeted prospect databases. •Analyze customer requirements, business needs, buying patterns, and market opportunities. •Assist the Sales team in identifying new accounts and potential business opportunities. 3. International Outbound Lead Generation Plan and execute multi-channel outbound campaigns through:
•Email marketing •LinkedIn •Cold calling •Account-based outreach •Other relevant digital channels •Engage with senior decision-makers and generate qualified business conversations. •Drive appointment generation for the international Sales team. 4. Lead Qualification & Nurturing •Qualify prospects based on business potential, need, budget, authority, and fit. •Develop structured lead-nurturing strategies for cold and warm prospects. •Ensure timely follow-up and effective handover of qualified leads to Sales. •Maintain accurate lead and prospect information in the CRM/lead management system. 5. Team Management •Lead, mentor, and manage the Pune-based Lead Generation/Inside Sales team. •Set individual and team targets and monitor performance. •Conduct regular performance reviews and coaching sessions. •Develop team capabilities in prospect research, outbound communication, qualification, and appointment setting. •Lead by example and contribute individually to targets when required. 6. Sales & Marketing Collaboration •Work closely with US, UK, and Gulf Sales teams to understand market priorities and customer requirements. •Collaborate with Marketing on campaigns, messaging, content, and target-account strategies. •Assist Sales teams with potential customer identification, account research, and opportunity development.
•Ensure alignment between lead-generation activities and overall business objectives. 7. Data, Analytics & Reporting •Track and analyze: •Leads generated •Qualified leads •Appointments booked •Lead-to-opportunity conversion •Campaign performance •Pipeline contribution •Identify gaps and continuously improve lead-generation productivity and conversion. Key Skills & Experience •8+ years of experience in B2B Lead Generation, Inside Sales, Business Development, or International Sales. •Proven experience handling US, UK and/or Gulf markets. •Experience in engineering outsourcing, professional services, IT/technology services, AEC, or similar B2B services is preferred. •Strong experience in outbound lead generation and appointment setting. •Proven ability to identify and develop potential customer accounts. •Experience managing and developing a lead-generation/inside-sales team. •Strong understanding of B2B prospecting, lead qualification, nurturing, and pipeline development. •Excellent communication, presentation, negotiation, and interpersonal skills. •Strong analytical and data-driven approach. •Ability to work effectively with international Sales and Marketing teams About Indovance Indovance (founded in 2003) is a trusted offshore engineering services partner, providing specialized CAD drafting and design support to the global AEC (Architecture, Engineering, and Construction) industry. With headquarters in Apex, North Carolina, and a state-of-the-art offshore centre in Pune, India, we deliver scalable, process-driven solutions across multiple engineering disciplines and time zones.
📌 Lead Generation Manager (Pune)
🏢 Indovance
📍 Pune