Key Responsibilities
• Lead Generation & Prospecting
• Identify and target potential clients across industries.
• Build and maintain a solid pipeline of leads.
• Conduct outreach via email, LinkedIn, networking events, and industry platforms.
• Cold calling
- 30 to 40 calls a day
• Pitching & Conversions
• Collaborate with strategy and creative teams to develop pitch decks.
• Present the agency’s capabilities confidently to senior-level clients.
• Drive the pitch process end-to-end — from brief to proposal to closure.
• Client Understanding & Qualification
• Assess client needs and marketing challenges.
• Qualify leads based on budget, scope, and long-term potential.
• Recommend the right creative or digital solutions based on client goals.
• Relationship Management
• Build strong rapport with potential and existing clients.
• Act as the primary point of contact during early engagement.
• Maintain a warm long-term network for future opportunities.
• Market Intelligence & Strategy
• Track industry trends, competitor activities, and client movements.
• Identify opportunities for new service offerings.
• Share actionable insights with the leadership team.
• Revenue Ownership
• Meet monthly/quarterly business acquisition targets.
• Work with finance to define pricing and commercial structures.
• Ensure smooth handover of closed accounts to the servicing team. Core Skills ? Skills & Competencies Needed
• Strong communication and presentation skills.
• Ability to articulate creative and digital solutions clearly.
• Confident in pitching and negotiating with decision-makers. Creative & Digital Understanding
• Awareness of creative campaigns, social media, performance marketing, and content.
• Ability to understand and convert briefs into business opportunities. Personality Traits
• Persuasive, confident, and relationship-driven.
• High ownership and accountability.
• Hustler mentality with structured thinking.
• Comfortable working in fast-paced agency environments. ? Requirements
• 3–6 years of BD or sales experience in a creative/digital agency.
• Proven track record of closing clients or hitting revenue targets.
• Strong network in the marketing/brand ecosystem preferred.
• Ability to work collaboratively with internal teams.