About Us
We’re Primetrace Technologies
- https://primetrace.com/, a Sequoia and Tiger Global-backed company ($25M+ raised), and the team behind: ? Crafto – 350M+ Downloads ? Kutumb – 100M+ Downloads Job
Location:
Bangalore (work from office)
- 5 days (Monday to Friday)
Experience:
1
- 5 years What You’ll Do
• Campaign Ownership & Performance (20%)
• Plan, execute, and optimize campaigns across Meta (Facebook/Instagram) and YouTube Ads
• Optimize for CPI, CPP, retention, and ROAS
• Run A/B tests across creatives, targeting, and messaging
• Turn data into insights and scale winning campaigns
• Stay updated with platform trends and ad formats Creative Strategy & Hindi Content (80%)
• Write high-converting Hindi scripts for YouTube and Instagram Ads
• Create multiple hooks, angles, and concepts for testing
• Collaborate on Reels, Shorts, and video ads
• Use data to iterate creatives quickly
• Leverage regional trends and audience behavior
• Scale winning creatives through variations What We’re Looking For
• 1–5 years in performance marketing / growth
• Experience with Meta Ads and/or YouTube Ads
• Strong analytical thinking + decision-making
• Excellent Hindi writing and storytelling
• Transparent understanding of what makes ads convert
• Experience with A/B testing and iteration
• Ownership and ability to move fast Bonus Points
• Experience in mobile app growth or D2C
• Familiarity with Reels, Shorts, UGC ads
• Basic understanding of editing/design workflows
• Experience combining data + creative strategy Why This Role is Different Most roles split performance and creativity. This one doesn’t. Here, your scripts drive metrics — and your metrics refine your scripts.