Marketing Specialist & Co-FounderCompany: Toy Tree Retail Pvt Ltd

Location:
Bangalore Employment Type: Full-time About Toy TreeToy Tree is building an omnichannel, multi-brand toy retail business, bringing toys, games, collectibles and play experiences to customers through physical stores and digital channels. We are looking for an ambitious, entrepreneurial marketing professional to join as Marketing Specialist & Co-Founder and take independent ownership of the company’s brand building, marketing, customer acquisition and engagement. The OpportunityThis is a hands-on leadership role for someone who wants to build a consumer brand and grow with it. Working closely with the founding team, you will develop Toy Tree’s marketing strategy, execute campaigns and drive measurable growth across stores and digital channels. You should be equally comfortable planning a store launch, managing digital campaigns, creating content, building partnerships and analysing marketing performance.

Key Responsibilities
Marketing Strategy & Brand Building
• Develop and independently execute Toy Tree’s integrated marketing strategy.
• Establish consistent brand positioning, messaging and visual identity across customer touchpoints.
• Prepare marketing budgets, campaign calendars and launch plans aligned with business goals.
• Understand customer needs, buying behaviour, competitors and market opportunities.
• Coordinate agencies, freelancers and creative partners while retaining ownership of execution and results. Digital Marketing & E-commerce Growth
• Drive customer acquisition and sales through Toy Tree’s website and online sales channels.
• Plan, execute and optimise paid campaigns across relevant platforms, including Google and Meta.
• Manage SEO, email marketing, WhatsApp campaigns and customer remarketing.
• Work with the e-commerce team to improve product discovery, conversion rates, average order value and repeat purchases.
• Coordinate promotions across marketplaces and quick-commerce channels where applicable.
• Track acquisition costs, return on advertising spend and campaign contribution to profitability. Social Media & Content
• Own the social media strategy, content calendar and community engagement.




• Develop engaging content around toys, play, gifting, learning and collectibles.
• Coordinate product photography, short videos, demonstrations and campaign creatives.
• Build relationships with relevant creators, parenting communities and brand advocates.
• Maintain consistent, accurate communication across the website, social channels and promotional materials. Retail Marketing & Store Launches
• Plan and execute store launches, local campaigns and in-store promotional activities.
• Drive store footfall and sales through catchment marketing, mall partnerships and community outreach.
• Develop seasonal campaigns around festivals, holidays, birthdays and gifting occasions.
• Coordinate events, play sessions, product demonstrations and customer engagement activities.
• Support marketing for kiosks, exhibitions, carnivals and temporary retail stalls.
• Work with store teams to ensure effective execution of offers, signage and promotional materials. Customer Retention & Partnerships
• Develop and manage the Toy Tree Club loyalty programme and customer retention campaigns.
• Use CRM data to build customer segments and personalised communication.
• Increase repeat purchases through relevant offers, referrals and post-purchase engagement.
• Build partnerships with schools, residential communities, activity centres and complementary brands.
• Coordinate co-marketing initiatives with toy brands and distribution partners. Analytics & Commercial Accountability
• Establish clear marketing targets and reporting dashboards.
• Monitor online and offline campaign performance, customer acquisition, retention and sales impact.
• Evaluate marketing expenditure against revenue, margins and business priorities.
• Test creatives, audiences and offers, and use results to improve campaign effectiveness.




• Build scalable marketing processes and develop the team as the business grows. Ideal Candidate
• A degree in marketing, business, communications or a related discipline; an MBA in Marketing would be an advantage.
• An ambitious professional at an early stage of their leadership journey, with the drive to take on substantial responsibility.
• Proven practical experience in digital marketing, brand building and campaign execution.
• Experience in retail, e-commerce, consumer brands or a growing startup would be an advantage.
• Comfortable independently managing strategy, budgets and day-to-day execution in a lean team.
• Strong understanding of performance marketing, social media, content, CRM and marketing analytics.
• Able to combine creative thinking with commercial discipline and data-led decision-making.
• Robust communication, copywriting, coordination and negotiation skills.
• A keen interest in toys, play, family audiences and consumer experiences.
• Based in Bangalore or willing to relocate. Co-Founder ExpectationsWe are seeking a long-term business partner with an ownership mindset. The selected candidate should be willing to:
• Commit full-time to building Toy Tree.
• Take accountability for brand growth, marketing execution and measurable business outcomes.
• Participate actively in strategic decisions and business planning.
• Work through the uncertainty and practical demands of an early-stage business.
• Build scalable systems while remaining closely involved in daily execution.
• Represent the brand professionally with customers, partners and other stakeholders. Compensation & EquityThe role will include a compensation package and co-founder equity participation, with terms mutually agreed based on experience, responsibilities and commitment. Equity allocation, vesting and other co-founder terms will be documented formally.

How to Apply
Please share your CV, examples of campaigns or brands you have worked on, and a brief note outlining your current location, availability and why you would like to join Toy Tree as a co-founder. Write to: [email protected] ⋮⋮⋮⋮⋮⋮⋮⋮

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