Job Profile: Manager
- Paid Media

Location:
Bangalore Experience Required: 3 to 5 years from a Digital Marketing Background Please find below the information on the shift operations. Mon/Fri
- WFH Tue/Wed/Thu
- WFH at 7am, travel to work between 8am to 9am, resume work from office at 9am

Key Responsibilities
• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
• Manage campaigns across Search, Display, YouTube, Performance Max and Meta (Facebook/Instagram).
• Develop campaign strategies based on business objectives, target audience, funnel stage and KPIs.
• Conduct keyword research, audience targeting, competitor analysis and budget planning.
• Monitor campaign performance and optimize CPC, CPM, CTR, CPA, CPL, ROAS and conversions.
• Manage daily/weekly campaign budgets and ensure efficient media spends.
• Create and manage A/B tests for audiences, creatives, ad copies, landing pages and bidding strategies.
• Analyze campaign performance and provide actionable insights and optimization recommendations.
• Work closely with creative, content, analytics and account teams to improve campaign performance.
• Prepare regular performance reports and dashboards for internal and client stakeholders.
• Track conversions and ensure proper implementation of Google Analytics 4, Google Tag Manager and Meta Pixel/Conversions API.
• Troubleshoot campaign delivery,



tracking, attribution and performance-related issues.
• Stay updated with changes in Google and Meta advertising platforms, algorithms and best practices. Must-Have Skills Google Ads
• Google Search Ads
• Display Ads
• YouTube Ads
• Performance Max
• Keyword research & match types
• Bidding strategies
• Conversion tracking
• Google Analytics 4
• Google Tag Manager Meta Ads
• Facebook & Instagram advertising
• Campaign setup and optimization
• Audience segmentation
• Retargeting
• Lookalike/Custom audiences
• Lead generation & conversion campaigns
• Meta Pixel / Conversions API
• Creative testing Performance & Analytics
• Robust understanding of CTR, CPC, CPM, CPA, CPL, ROAS, CAC and conversion rate
• Budget allocation and optimization
• Performance reporting
• Funnel analysis
• A/B testing
• Data-driven decision making Ideal Candidate Profile

Experience:
3–5 years in Paid Media / Performance Marketing Platforms: Strong hands-on experience with Google Ads + Meta Ads Interested candidates please share your CV at [email protected] along with following details Total years of exp in Paid Media Current Company Current CTC Salary expectations Current Location Open to work from Bangalore Open for Morning Shift timings

📌 Manager - Paid Media (Bangalore) (Bengaluru)
🏢 dentsu
📍 Bengaluru