About the Role
We are looking for a hands-on Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads. The candidate will be responsible for managing and optimizing paid campaigns, with primary ownership of Google Ads, to drive quality leads, patient inquiries and business growth across multiple locations.

Key Responsibilities
 Plan, execute and manage end-to-end Google Ads and Meta Ads campaigns.  Independently manage Google Search, Display, Performance Max and other relevant campaign formats.  Conduct keyword research, search intent analysis and competitor research, particularly in the healthcare and IVF space.  Develop and implement bidding strategies, audience targeting and budget allocation.  Monitor and optimize CAC, CPL, CPC, CTR, ROAS and conversion rates.  Focus on improving lead quality, appointment generation and overall campaign performance.  Set up and monitor conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).  Conduct A/B testing of ad copies, creatives,



landing pages and campaign strategies.  Analyze campaign data, identify performance gaps and implement optimization strategies.  Coordinate with creative, content and internal teams to improve campaign effectiveness.  Stay updated with Google Ads, Meta Ads and emerging AI-driven marketing tools. Requirements  3–5+ years of hands-on experience in Performance Marketing.  Strong practical experience managing Google Ads independently.  Valuable working knowledge of Meta Ads and paid media optimization.  Experience with GTM, GA4 and conversion tracking.  Strong understanding of keyword research, bidding strategies and campaign structuring.  Ability to analyze data and make performance-driven decisions.  Experience in lead-generation campaigns is essential.  Healthcare, IVF, digital marketing agency or multi-location business experience will be an added advantage.

📌 Performance Marketing Specialist (India)
🏢 Crysta IVF
📍 India