Role Overview
- What you’ll work on: Build & deploy A/B, MVT and personalization campaigns in Adobe Target Implement experience targeting and audience-based experiments using Target Work closely with analytics, marketing and UX teams to design test hypotheses and variants Translate business requirements into Target activities, offers and experiences Debug & troubleshoot implementation issues across web, mobile web or apps Ensure clean integration with Adobe Analytics / AEP / Launch (or other TMS) Must-have
skills:
6+ years of hands-on experience with Adobe Target (VEC + Form-based) Strong JavaScript, HTML, CSS for building custom experiences Experience with at least one Tag Management System (Adobe Launch / Tealium / GTM) Understanding of A/B testing concepts, personalization, audiences & reporting Ability to work in a client-facing, quick-paced environment and handle multiple experiments Nice-to-have: Exposure to Adobe Analytics, AEP, or broader Adobe Experience Cloud Experience working with US / EU clients in digital marketing, ecommerce or BFSI Familiarity with performance debugging tools (Chrome DevTools, network debugging, etc.)