Location:
RITI Eye Care Hospital
• Job Purpose To plan, manage and execute offline marketing activities, organize eye check-up camps, generate patient leads, and increase daily OPD (Outpatient Department) footfall across RITI Eye Care Hospital.
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Key Responsibilities
• Plan and organize eye check-up camps in schools, societies, villages, companies and other locations.
• Develop local networks with doctors, community leaders, institutions and corporate organizations.
• Generate patient referrals and convert camp patients into hospital OPD visits.
• Drive strategies to increase daily OPD footfall and patient conversion.
• Manage and monitor the field marketing team and camp coordinators.
• Ensure proper follow-up of camp patients through the telecalling team.
• Track camp performance, patient registrations,
OPD conversions and revenue.
• Prepare daily, weekly and monthly marketing activity reports.
• Key Performance Indicators (KPIs)
• Number of camps organized.
• Number of patients registered through camps.
• Camp-to-OPD conversion ratio.
• Increase in daily OPD footfall.
• Patient referrals generated.
• Marketing cost per patient acquired.
• Required Skills
• Strong field marketing and team management skills.
• Positive communication, negotiation and networking abilities.
• Experience in healthcare or eye-care marketing preferred.
• Target-oriented with strong execution and reporting skills.
Experience:
3–5 years preferred in offline/field marketing. Salary 30k -40k +Incentive +Vehical Conveyance Bike Manadatory