About Delta Exchange: Delta Exchange is a leading digital asset derivatives exchange founded in 2018. Backed by renowned investors, Delta offers high-performance trading in Bitcoin, Ethereum, and other altcoins, providing futures, options, and innovative derivatives products with up to 100x leverage. With enterprise-grade security, deep liquidity, and an institutional-grade platform, Delta Exchange serves both retail and institutional clients, accelerating the evolution of the global cryptocurrency financial system. Role Overview: We are looking for an exceptional Content Strategist who understands the pulse of the digital viewer. In this role, you will dictate our content narrative and programming strategy, ensuring that everything we put out is engineered for maximum audience engagement and retention. You will move beyond standard marketing tactics to build a comprehensive content ecosystem that captivates viewers and keeps them coming back. 1. Social Media Strategy & Growth
• Own the overall social media strategy across Instagram, YouTube, LinkedIn, Telegram and other relevant platforms.
• Develop platform-specific content strategies to drive organic reach, audience acquisition, engagement and community growth.
• Stay updated on platform algorithms, emerging formats, content trends and competitor strategies.
• Build scalable content properties and repeatable formats that strengthen brand recall and audience loyalty.
• Develop content calendars and programming strategies aligned with market developments, audience interests and business priorities. 2. Content Production & Execution
• Oversee the complete content lifecycle, from ideation and scripting to shooting,



editing and publishing.
• Ensure consistency in content quality, brand voice and platform-specific execution.
• Experiment with new formats, creators, regional-language content and AI-powered production tools.
• Build productive content workflows to ensure consistent output across platforms. 3. Team & Stakeholder Management
• Lead and mentor a multidisciplinary team comprising content strategists, writers, designers, editors and creators.
• Set clear deliverables, performance expectations and quality benchmarks.
• Collaborate with product, marketing, design and business teams to communicate product developments and key business initiatives effectively. 4. Performance Analytics & Business Impact
• Track and analyse platform-level metrics including reach, views, watch time, retention, engagement, follower growth and subscriber growth.
• Use performance insights to continuously optimise content strategy, formats and distribution.
• Identify opportunities to improve organic discovery and audience conversion. Experience &

Qualifications:
• 3–6 years of experience in social media management, content strategy or digital content, preferably in the crypto, financial markets, trading or fintech industry.
• Prior experience managing social media channels for a brand, with demonstrated success in audience growth and content performance.
• Strong understanding of Instagram, YouTube, LinkedIn and other major social media platforms, including their algorithms, formats and growth mechanisms.
• Analytical mindset with the ability to translate performance data into actionable content strategies.

📌 Content Strategist (India)
🏢 Delta Exchange
📍 India