Location:
Mumbai, India (Hybrid) Employment type: Full-time

Salary:
₹40,000–42,000 per month

Experience:
Minimum 3 years in core marketing About RUHEVA RUHEVA, by Nysom Sleep Solutions, is a sleep and wellness brand. We make science-backed products that help people sleep better, recover faster and feel well day to day. We are a fully funded startup preparing for our international launch. Our founders have worked at Meta, L'Oréal and Procter & Gamble, and bring experience across consumer brands, technology, growth marketing and global expansion.

About the role
We are hiring a Marketing & Content Manager to lead RUHEVA's marketing across digital and offline channels as we launch in India and overseas. You will own our social media, content and creative work, use AI tools to produce it efficiently, and support events and on-ground activations. You will work closely with the founders and have real ownership of how the brand shows up.

What you'll do
* Plan and run integrated marketing campaigns, and manage the marketing calendar and launch timelines.
* Manage all of RUHEVA's social media channels, including content strategy, posting schedules, community management and audience growth.
* Build the company's LinkedIn presence through founder-led content, employer branding and corporate communication.
* Write copy for social media, the website, blogs, email campaigns, newsletters, product launches and PR.
* Produce static and video creatives for Meta, Google, LinkedIn and other paid channels.
* Create AI-generated video for campaigns, product launches and educational content.
* Use AI tools for market research,



customer insights, SEO, marketing automation and reporting.
* Work with agencies, freelancers, production partners and event vendors.
* Support events, exhibitions, activations and wellness programs.
* Track campaign performance and KPIs across channels, and recommend what to improve. What we're looking for :
* At least 3 years of experience in core marketing, such as brand, digital, social media, content or campaign management (mandatory).
* One reference from a previous employer, preferably a former manager (mandatory).
* A bachelor's degree in Marketing, Communications, Business, Media or a related field.
* Strong writing and storytelling skills, with a good ear for brand voice.
* A solid understanding of digital marketing, social media, branding and campaign execution.
* Hands-on experience with AI tools for writing, design and video, such as ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly, Midjourney, Runway or HeyGen.
* Robust organisation skills and the ability to manage several projects at once. Good to have
* An MBA in Marketing (preferred, not mandatory).
* Experience with wellness, health, lifestyle, consumer or D2C brands.
* Experience working in a startup, where you own your work end to end.

What we offer
* A salary of ₹40,000–42,000 per month.
* A hybrid role based in Mumbai.
* The chance to help launch a consumer wellness brand in India and international markets.
* Direct work with founders who come from Meta, L'Oréal and Procter & Gamble.
* Broad exposure to brand building, growth marketing, content strategy and international expansion.

📌 Marketing and Content Manager (Mumbai)
🏢 Nysom
📍 Mumbai