Company Description PCSA | Patanjali Civil Services Academy is an emerging UPSC coaching institution that blends academic rigor with ancient Indian wisdom and holistic personality development to nurture future civil servants. Located in the serene setting of Patanjali Yogpeeth in Haridwar, the academy offers a calm, spiritually grounded alternative to conventional high-pressure coaching environments. Under the leadership of Chairman Sh. Avadh Ojha Ji and a distinguished faculty, PCSA focuses on intellectual excellence, ethical grounding, emotional resilience, and commitment to national service. The academy emphasizes well-being through a distraction-free campus, Sattvic diet, and regular yoga, while fostering confidence, discipline, leadership, and strong values. PCSA aims to develop capable, responsible, and compassionate nation-builders who contribute meaningfully to the progress of Bharat. Role Description The Social Media Marketing Manager is a full-time, on-site role based in Long Jetty, NSW. The manager will plan, create, and publish engaging content across social media platforms to build brand awareness, drive engagement, and support student acquisition campaigns. Responsibilities include developing and executing social media strategies, managing daily posting schedules, monitoring channels, and responding to comments and messages in a timely, professional manner. The role involves optimizing social media performance through analytics, A/B testing, and SMO best practices,



as well as collaborating with academic and marketing teams to align content with campaigns, events, and institutional goals. The manager will also stay current with platform trends and features, ensure brand consistency, and prepare regular performance reports with actionable insights. Qualifications
• Candidates should possess strong Social Media Marketing skills, including platform management (e.g., Facebook, Instagram, YouTube, LinkedIn) and audience engagement.
• Candidates should possess effective Communication skills, including clear written communication, multilingual capability where relevant, and skilled interaction with diverse stakeholders.
• Candidates should possess Content Strategy skills, including planning content calendars, aligning content with campaigns, and tailoring messaging for different platforms.
• Candidates should possess Social Media Optimization (SMO) skills, including hashtag strategies, post timing optimization, and profile/content optimization for reach and engagement.
• Candidates should possess Digital Marketing skills, including basic knowledge of SEO, paid social campaigns, analytics tools, and performance tracking.
• Relevant qualifications such as a diploma or degree in Marketing, Communications, Media, or a related field are preferred.
• Experience managing social media for educational institutions or mission-driven organizations is beneficial.
• Ability to work on-site, collaborate with cross-functional teams, and manage multiple campaigns with attention to detail and deadlines.

📌 Social Media Marketing Manager (Haridwar)
🏢 PCSA | Patanjali Civil Services Academy
📍 Haridwar