Company: Khaitan India Limited Position: Business Manager – Sales (Chennai / TN-1 Territory)

Location:
Chennai, Tamil Nadu Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 10 – 12 Years Employment Type: Full time

Salary:
up to ₹16 LPA fixed and up to ₹4 LPA variable. Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with direct, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Profiles from unrelated sectors (such as FMCG, Telecom, Building Materials, Lighting-only, Cables-only, or Industrial Goods) will not be considered.

About the Role
Khaitan India Limited is hiring a dynamic, commercially sharp sales leader as Business Manager – Chennai (TN-1). This role carries complete operational accountability for expanding market share, building a robust distribution network, and driving primary and secondary sales growth across Chennai and the TN-1 zone for Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities
• Revenue & Sales Target Ownership: Achieve monthly, quarterly, and annual primary and secondary sales volume and revenue targets across Ceiling Fans, Geysers, and Small Domestic Appliances in Chennai (TN-1).
• Distributor Network Architecture: Identify market white spaces, conduct financial due diligence, and appoint creditworthy super-stockists, direct distributors, and key wholesale partners across Chennai and suburban clusters.
• Secondary Sales & Retail Penetration: Drive counter share and brand visibility across major electrical retail counters, multi-brand outlets,



and key wholesale hubs (e.g., Sowcarpet, Ritchie Street, Guindy, and surrounding belts).
• Commercial Governance & Credit Control: Maintain strict discipline on market outstanding, credit limits, payment collections, distributor ROI, billing accuracy, and timely claims clearance.
• Field Team Leadership: Lead, mentor, and track Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales executives against daily beat plans, counter calls, and monthly KPIs.
• Trade Schemes & Competitor Intelligence: Closely monitor competitor pricing, trade schemes, and dealer incentives from industry peers; design and execute localized counter-promotions and display drives. Candidate Profile & Qualifications
•

Experience:
10 to 12 years of hands-on channel sales and distribution management in the Chennai / TN-1 trade market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is mandatory.
• Preferred Companies: Current or prior experience with established electrical and appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers. Core Competencies:
• Proven track record in appointing, onboarding, and scaling distributor and dealer networks from the ground up.
• In-depth commercial understanding of Chennai’s electrical trade pockets, dealer dynamics, and wholesale distribution channels.
• Fluency in Tamil and English (working knowledge of Hindi is an advantage).
• Strong commercial acumen, negotiation skills, and frontline team leadership capabilities.

📌 Business Manager – Sales (Chennai)
🏢 KHAITAN INDIA
📍 Chennai