Abasana Advertising is a creative branding and advertising agency in Ahmedabad. We specialize in brand strategy, communication, visual identity, and digital innovation for leading regional and national brands across retail, lifestyle, jewelry, and FMCG sectors. Role Overview We are looking for a creative and analytical Digital & Social Marketing Executive to manage day-to-day social media presence, execute multi-platform performance marketing campaigns, and drive brand engagement across multiple client accounts.
Key Responsibilities
• Social Media Management: Plan, schedule, and publish monthly content calendars across Instagram, Facebook, LinkedIn, Pinterest, and YouTube while maintaining each client's distinct brand voice.
• Multi-Platform Paid Media Execution: Set up, monitor, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and Pinterest Ads to maximize reach, B2B/B2C lead generation, visual discovery, and ROI.
• Market & Audience Research: Research industry trends, competitor strategies & research, and audience preferences to optimize online media campaigns.
• Innovation & Experimentation: Continuously seek opportunities to innovate and experiment with recent social media tactics and technologies.
• Creative & Content Coordination: Collaborate with in-house graphic designers and video editors to conceptualize reels, static posts, ad creatives, and festival or product launch campaigns.
• Community Engagement & Trend Monitoring: Actively manage comments, DMs,
and audience interactions while tracking emerging social media formats relevant to retail, lifestyle, and corporate brands.
• Analytics & Client Reporting: Track campaign KPIs across Meta Business Suite, LinkedIn Campaign Manager, Pinterest Ads Manager, Google Analytics 4 (GA4), and Google Search Console, preparing clear monthly performance reports with actionable insights.
• SEO & Web Support: Coordinate basic on-page SEO updates, keyword research, and landing page optimizations in alignment with client web projects. Qualifications & Skills
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Education:
Bachelor’s degree in Marketing, Mass Communication, Advertising, Business Administration, or a related field.
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Experience:
1-3 years of hands-on experience in digital and social media marketing (agency experience preferred).
• Technical Proficiency: Strong working knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Pinterest Ads Manager, GA4, and social scheduling tools.
• Communication & Aesthetic Eye: Strong communication skills in English (knowledge of Gujarati/Hindi is a plus for regional brand campaigns) and a keen eye for visual aesthetics.
• Agency Mindset: Ability to juggle multiple client accounts, meet tight campaign deadlines, and adapt quickly to shifting client briefs. The Details
• On-site | Ahmedabad
• Full-time
How to Apply
Send your CV + Portfolio to:
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[email protected] Note: Applications without a portfolio will not be reviewed.
📌 Digital & Social Marketing Executive (Ahmedabad)
🏢 Abasana Advertising
📍 Ahmedabad