Job description

Location:
Mumbai

Experience:
3–5 Years

Salary:
Up to ₹8 LPA Industry: AdTech / CreatorTech / Digital Marketing Job Summary We are looking for a data-driven and performance-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have 3–5 years of hands-on experience managing paid campaigns, analyzing performance metrics, optimizing budgets, and driving customer acquisition. The role involves managing campaigns targeting international audiences, particularly the US and UK markets, with a strong focus on conversions, customer acquisition costs, and Return on Ad Spend (ROAS).

Key Responsibilities
• Plan, build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads.
• Manage Google Search, Display, YouTube, Performance Max (PMax), and Demand Gen campaigns.
• Optimize campaign structure, audience targeting, keywords, creatives, bidding strategies, and budgets.
• Analyze search terms and ad placements to identify opportunities, reduce wasted spend, and improve campaign performance.
• Conduct A/B testing for ad creatives, audiences, and landing pages.
• Monitor key performance metrics, including CPA, ROAS, CTR, CPC, CPM, CVR, and LTV.
• Ensure accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Microsoft UET.
• Coordinate with CRM teams to track paying customers, revenue, and retargeting opportunities.
• Prepare weekly performance reports highlighting campaign results, insights, and optimization strategies.
• Continuously identify opportunities to improve campaign efficiency and customer acquisition. Required Skills & Qualifications
• 3–5 years of experience in Performance Marketing,



Digital Marketing, Paid Media, or a similar role.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of Google Search, Display, YouTube, Performance Max, and Demand Gen campaigns.
• Good understanding of performance marketing metrics such as CPA, ROAS, CTR, CPC, CPM, Conversion Rate, and LTV.
• Working knowledge of GA4 and Google Tag Manager.
• Strong proficiency in Microsoft Excel or Google Sheets.
• Excellent analytical, problem-solving, and data interpretation skills.
• Ability to manage multiple campaigns and advertising budgets simultaneously.
• Strong communication, coordination, and reporting skills. Good to Have
• Experience managing campaigns targeting US, UK, or other international markets.
• Basic knowledge of Microsoft Advertising / Bing Ads.
• Familiarity with SQL and analytics platforms such as Metabase.
• Exposure to TikTok Ads, Reddit Ads, or other emerging advertising platforms.
• Experience in AdTech, SaaS, D2C, or the Creator Economy.
• Knowledge of CRM and lifecycle marketing tools such as WebEngage or MoEngage.
• Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA in Marketing/Digital Marketing is an added advantage. Why Join?
• Chance to work in the growing AI, AdTech, and Creator Economy sectors.
• Exposure to international performance marketing campaigns.
• Work closely with Growth, Product, Creative, Analytics, and CRM teams.
• Opportunity to take ownership of campaigns and directly contribute to business growth.
• Career growth opportunities in Performance Marketing and Growth Marketing. Interested candidates with strong hands-on experience in Google Ads, Meta Ads, and campaign optimization are encouraged to apply. Work

Location:
In person

📌 Performance Marketing Executive (Mumbai)
🏢 CAREERBLOC ~
📍 Mumbai