To be responsible for establishing and managing the physical distribution network (distributors, wholesalers, and retail points of sale) for the Akaso action camera brand in key cities and regions across India, starting from scratch. The goal is to achieve rapid growth in market penetration and terminal visibility while balancing efficiency and cost-effectiveness.

Key Responsibilities
1. Channel Network Development & Expansion Market Research & Planning: Identify and evaluate exclusive or non-exclusive dealers and wholesalers with proven credibility and distribution capability in Tier 1 / Tier 2 cities, based on Akaso's product positioning and target customer base. New Channel Onboarding: Develop and execute channel recruitment plans, conduct business negotiations with potential partners, define cooperation terms, supply models, and credit periods, and finalize distribution agreements. Point of Sale (POS) Management: Drive product entry and terminal display into key retail locations, including major sports equipment stores, electronics chains, Large Format Retailers (LFR), and specialized camera shops. 2. Sales and Performance Management Target Achievement: Responsible for achieving Primary Sales (sales to distributors/wholesalers) and Secondary Sales (sales to end retailers/consumers) targets for the offline channel. Inventory & Logistics: Monitor inventory levels at distributors and retail terminals to ensure healthy stock turnover rates, preventing both stock accumulation and stockouts. Coordinate with internal supply chain and logistics teams to ensure timely product delivery. Promotional Activity Management: Plan and execute offline promotional activities, in-store displays,



and demonstrations, ensuring activities align with brand positioning and providing clear ROI reports. 3. Brand Image & Training Visual Merchandising: Oversee the installation and maintenance of all Point of Purchase (POP) and terminal display materials, ensuring high-quality presentation of the brand image and product information in physical stores. Sales Training: Provide product knowledge training to the sales staff of distributors and retail partners, ensuring they can accurately promote Akaso products' core advantages (e.g., value, features) to customers. 4. Risk Control and Compliance Price Control: Strictly monitor retail prices across offline channels to ensure consistency with online pricing (Flipkart/Independent Store), preventing channel conflict or price wars. Financial Compliance: Ensure all transactions, discounts, and payment collection processes comply with company financial regulations, adhering to local laws and the company's anti-corruption policy, especially when dealing with cash transactions or credit terms.

Qualifications:
1. Education and Experience

Education:
Bachelor's degree or higher in Marketing, Business, or a related field preferred.

Experience:




A minimum of 5 years of experience in channel development and sales management within the Indian market, specifically in Consumer Electronics, Mobile Accessories, Cameras, or Durable Goods sectors. Industry Preference: Proven track record of successfully establishing or significantly expanding an offline distribution network for a recent brand/product is highly preferred. 2. Skills Requirements Negotiation & Relationship Building: Exceptional business negotiation and interpersonal skills, with the ability to build long-term, trusting relationships with regional wholesalers. Market Insight: Deep understanding of the retail market structure, channel margins, and competitive landscape across various Indian states (especially in the assigned territory). Financial Acumen: Clear awareness of P&L; (Profit & Loss) and Unit Economics, capable of managing channel profitability and costs. Language Proficiency: Fluency in English and local regional languages (such as Hindi, Telugu, Tamil, etc., depending on the area requirements) is mandatory. 3. Core Competencies Self-Starter/Entrepreneurial Spirit: Ability to work independently in resource-constrained environments and proactively identify and resolve challenges in channel expansion. Result-Oriented: Possesses a strong sense of purpose, focusing on achieving sales targets and channel coverage goals. High Integrity: Given the significant financial and contractual negotiations involved, the candidate must demonstrate the highest standards of professional ethics and compliance awareness. Travel: Ability to accept frequent regional travel to visit distributors and end-retailers. budget:50-60K monthly

📌 Offline Channel Sale Manager (Noida)
🏢 Akaso India
📍 Noida