Company: NOVOHOMS

Location:
Bhubaneswar, Odisha

Experience:
2–4 Years Employment Type: Full-Time About NOVOHOMSNOVOHOMS is a female-led real estate advisory firm based in Bhubaneswar, specialising in residential, commercial and land investments. We believe in making real estate decisions more transparent, informed and meaningful through personalised advisory, market intelligence and a client-first approach. Our philosophy: Spaces That Move You Forward. Role OverviewWe are looking for a creative, proactive and strategically minded Digital Marketing & Brand Communications Executive who can take ownership of building NOVOHOMS' brand presence across digital platforms. This role goes beyond social media management. We are looking for someone who understands brand building, content strategy, audience behaviour and digital communication, and can translate business objectives into meaningful marketing initiatives. The individual will manage NOVOHOMS' digital presence while also working closely with the Founder to develop and strengthen her professional brand and industry presence.

Key Responsibilities
1. Social Media Management & Digital Presence
• Manage and grow NOVOHOMS' presence across Instagram, LinkedIn, Facebook and YouTube.
• Develop monthly content calendars and platform-specific strategies.
• Create engaging reels, stories, carousels, static posts and videos.
• Manage audience engagement, comments, messages and online communities.
• Research social media trends and identify opportunities to improve brand visibility.
• Maintain consistent brand identity and communication across all platforms. 2. Content Creation & Creative Strategy
• Research real estate trends, consumer behaviour, market developments and competitor activities.
• Generate fresh content ideas, creative campaigns and storytelling concepts.
• Write engaging captions, scripts, articles, blogs and promotional content.
• Develop educational content around property buying, real estate investments and market insights.
• Conceptualise property walkthroughs, project presentations and promotional videos.
• Coordinate photography, videography and creative production.




• Develop content that connects with the interests and aspirations of the target audience. 3. Founder Personal Branding & Communication
• Develop and execute a personal branding strategy for the Founder.
• Manage and grow the Founder's LinkedIn presence and professional visibility.
• Convert the Founder's thoughts, experiences, industry observations and business perspectives into engaging content.
• Develop founder-led content around entrepreneurship, real estate, leadership, business experiences and market insights.
• Identify opportunities for industry networking, collaborations and thought leadership.
• Maintain a distinct communication style for the Founder while aligning it with NOVOHOMS' brand positioning. 4. Brand Building & Marketing Campaigns
• Develop marketing initiatives to increase NOVOHOMS' brand awareness and recognition.
• Conceptualise and execute integrated digital marketing campaigns.
• Identify collaboration opportunities with local businesses, creators and industry professionals.
• Research competitor communication and marketing strategies.
• Develop innovative campaigns to differentiate NOVOHOMS in the Bhubaneswar real estate market.
• Support brand launches, events, property promotions and seasonal campaigns. 5. Website, SEO & Digital Marketing
• Coordinate website content updates and blog publishing.
• Support SEO activities, keyword research and content optimisation.
• Manage Google Business Profile and online brand presence.
• Assist in planning and executing Meta advertising campaigns.
• Coordinate with external agencies and vendors wherever required.
• Monitor website traffic, search visibility and digital marketing performance. 6. Analytics & Performance Reporting
• Prepare weekly and monthly marketing performance reports.




• Track social media reach, engagement, audience growth and website traffic.
• Analyse campaign performance and identify areas of improvement.
• Monitor marketing-generated enquiries and lead sources.
• Present new ideas and recommendations to improve brand visibility and marketing effectiveness. Candidate Requirements
• 2–4 years of experience in digital marketing, brand communications or social media management.
• Excellent written and verbal communication skills in English.
• Strong content writing, storytelling and creative thinking abilities.
• Practical experience managing multiple social media platforms.
• Understanding of personal branding and professional content creation.
• Knowledge of Canva, Meta Business Suite and basic video editing tools.
• Understanding of SEO, Google Analytics and digital advertising.
• Ability to research, plan, execute and analyse marketing campaigns independently.
• Solid understanding of digital trends and audience behaviour.
• Experience in real estate, luxury, lifestyle or hospitality marketing will be an advantage. The Ideal CandidateWe are looking for someone who:
• Thinks creatively and brings fresh ideas to the table.
• Understands that brand building goes beyond posting on social media.
• Can independently develop content strategies and execute campaigns.
• Has a good understanding of storytelling, consumer psychology and brand positioning.
• Is curious about the real estate industry and willing to research market trends.
• Can manage multiple projects and take ownership of deliverables.
• Is proactive, resourceful and comfortable working in a growing business environment.

How to Apply
If you are passionate about content, creativity, digital marketing and building brands, we would love to hear from you. Share your updated CV along with your portfolio or previous work samples at: Email: [email protected] Website: www.novohoms.com

Location:
Bhubaneswar, Odisha. Join NOVOHOMS and be part of building a distinctive real estate advisory brand. NOVOHOMS – Spaces That Move You Forward.

📌 Digital Marketing (Bhubaneswar)
🏢 NOVOHOMS
📍 Bhubaneswar