Pazy is one platform for every business payout: AP automation, corporate cards, UPI for teams, and Treasury for idle cash. We’re hiring a Performance Marketing Associate to run paid acquisition across all of it, hands-on in Meta and Google. What you’ll market Software (AP automation): sold to finance teams; the goal is qualified demos. UPI and Cards: self-serve sign-up; the goal is accounts that activate and spend. Treasury: mutual funds for surplus business cash; the goal is funded accounts. What you’ll do Build and run Meta and Google campaigns yourself, optimising for qualified leads. Decide where each rupee goes across the three products, with numbers to back it. Own tracking from ad click to closed deal: Pixel, Conversions API, Tag Manager, HubSpot.
Test new creatives every week, made with AI tools. Report weekly: what you spent, what it brought in, what you’re changing. What you’ll need 1–3 years in performance marketing at a startup, in any industry. Hands-on Meta Ads and Google Ads: campaigns you built and budgets you managed yourself. Solid with numbers: fast in Sheets or Excel, and at home with tracking and attribution. AI tools in your daily work, for copy, creative and analysis. Good to have: B2B or fintech experience, LinkedIn Ads, HubSpot.