JOB DESCRIPTION
– SOCIAL MEDIA MANAGER Company: ARYANVEDA

Location:
Rohini, New Delhi

Experience:
2–3 Years Industry Preference: Beauty / Cosmetics / Skincare / Personal Care / Hair Care Employment Type: Full time

About the Role
ARYANVEDA is looking for a creative, result-oriented and hands-on Social Media Manager who can independently manage the company's social media presence across all digital platforms, along with the MD's personal social media profile. The candidate should have strong content writing, social media planning, brand communication and influencer coordination skills, with a proven track record of increasing social media reach, engagement and followers.

Key Responsibilities
1. Social Media Management
• Manage and execute the social media strategy for all ARYANVEDA brand accounts and the MD's personal social media accounts.
• Prepare and maintain monthly/weekly Social Media Planners and Content Calendars.
• Handle daily posting, captions, hashtags, stories, reels and other social media content.
• Monitor reach, engagement, followers and overall social media performance.
• Analyse insights and continuously improve content and engagement strategies.
• Stay updated with current social media trends, formats, algorithms and relevant industry trends. 2. Content Writing & Brand Communication
• Independently write creative and engaging content for:
• New product launches
• Existing products
• Product benefits and USPs
• Campaigns and promotions
• Reels, posts, stories and digital campaigns
• Brand communication
• Develop both long-form and crisp content depending on the communication requirement.
• Create content around festivals, special occasions, corporate celebrations, awards, exhibitions, seminars,



webinars and other important events.
• Develop communication related to channel partners, distributors, trade networking events and offline marketing activities. 3. Creative & Design Coordination
• Coordinate closely with Graphic Designers for all digital and printable creatives.
• Provide clear creative briefs, references, content and timelines to the design team.
• Ensure consistency in brand language, messaging and visual communication across all platforms.
• Coordinate content requirements for product launches, campaigns, events and promotional activities. 4. Influencer & External Agency Coordination
• Identify and coordinate with relevant influencers and content creators.
• Manage influencer collaborations, communication, content requirements and timelines.
• Coordinate with external service providers for:
• Product Photography
• Product Shoots
• Brand Shoots
• MD/Founder Shoots
• Videography
• Influencer Marketing
• Other digital content requirements
• Ensure timely execution and delivery of content as per the approved content calendar. 5. MD's Personal Social Media
• Manage and develop content for the MD's personal social media presence.
• Create professional, industry-relevant and leadership-oriented content.
• Coordinate MD shoots, photographs, videos, interviews, events and professional engagements.
• Develop content around business achievements, industry events,



seminars, and webinars, awards, exhibitions and networking activities. 6. Social Media Growth & Performance
• Develop strategies to improve followers, reach, and engagement and brand visibility.
• Track monthly social media performance and prepare regular reports.
• Identify high-performing content and replicate successful formats.
• Take initiatives to improve organic growth and audience engagement. Candidate Profile
• 2–3 years of relevant experience in Social Media Management and Content Writing.
• Experience in Cosmetics, Skincare, Personal Care, Hair Care, Beauty or FMCG is strongly preferred.
• Proven experience in independently managing social media accounts.
• Strong command of written English and social media communication.
• Excellent creative writing and storytelling skills.
• Hands-on experience with Instagram, Facebook, LinkedIn and other relevant platforms.
• Experience in influencer collaborations and external vendor coordination.
• Should understand social media analytics, reach, and engagement and follower growth.
• Strong coordination skills with Graphic Designers, Videographers, Influencers and external agencies.
• Should be comfortable managing multiple projects and deadlines simultaneously. What We Are Looking For A hands-on Social Media Manager who can think, write, plan, coordinate and execute rather than simply manage posting. The ideal candidate should be able to take an idea from concept → content → creative coordination → execution → posting → performance analysis. Candidates with demonstrated experience of increasing social media followers, reach and engagement will be preferred. Share you resumes to [email protected]

📌 Social Media Manager (India)
🏢 Aaryanveda Herbals
📍 India