Location:
Marol, Andheri East, Mumbai

Experience:
Minimum 5 years of hands-on performance marketing experience Reporting to: Performance Marketing Head

About the Role
Soulflower is looking for a hands-on performance marketer to own paid growth across our D2C website, e-commerce marketplaces, and quick-commerce platforms. You will create, execute, and optimise campaigns across Meta, Google, Amazon, Flipkart, Blinkit, Zepto, and other relevant platforms. Working closely with the Performance Marketing Head, you will use analytical tools, campaign data, and strategic inputs to drive sales, improve advertising efficiency, and scale customer acquisition.

Key Responsibilities
• Create, launch, manage, and optimise paid campaigns across Meta, Google, e-commerce, and quick-commerce platforms.
• Own daily campaign execution, including campaign setup, targeting, keyword selection, bidding, budget allocation, and optimisation.
• Translate inputs from the Performance Marketing Head into clear campaign actions and measurable outcomes.
• Analyse platform, campaign, and SKU-level performance to identify growth opportunities and reduce inefficient spending.
• Track ROAS, ACOS, TACOS, CAC, conversion rates, CTR, CPC, and revenue against agreed targets.
• Scale successful campaigns while maintaining acquisition costs and return on advertising spend.
• Work with creative and content teams to develop and test ad creatives, copy, and product messaging.
• Plan campaigns around product launches, promotions, marketplace events, and seasonal demand.
• Coordinate with e-commerce and quick-commerce teams on product availability, listings,



pricing, and promotions.
• Maintain accurate performance trackers and share regular reports with insights, corrective actions, and next steps. Experience and Skills Required
• Minimum 5 years of direct, hands-on experience in performance marketing.
• Preference will be given only to candidates with in-house brand experience.
• Proven experience managing campaigns across Meta Ads, Google Ads, and marketplace advertising platforms.
• Hands-on exposure to Amazon, Flipkart, and quick-commerce advertising, including platforms such as Blinkit and Zepto.
• Strong understanding of D2C customer acquisition, retargeting, e-commerce funnels, and marketplace growth.
• Proficiency in AI analytical tools and Excel.
• Demonstrated ownership of advertising budgets, sales targets, and campaign results.
• Experience with beauty, personal care, wellness, or FMCG brands is an added advantage. Key Performance Indicators
• Sales and revenue generated through paid campaigns.
• ROAS and advertising efficiency across platforms.
• Customer acquisition cost and conversion rates.
• Achievement of agreed campaign and growth targets.
• Accuracy and timeliness of reporting and optimisation. Growth opportunities Opportunity This role offers an opportunity to sharpen your performance marketing skills, take ownership of paid growth, and work with AI-led tools and technologies across platforms. Through hands-on execution and guidance from the Performance Marketing Head, you will build the expertise and ownership needed to grow into a Performance Marketing Manager role in the future.

📌 Performance Marketing Assistant Manager –C FMCG Brand – Exp: 05 years (Mumbai)
🏢 Soulflower Co
📍 Mumbai