The Regional Product Marketing Manager is the bridge between global Product Marketing and the regional commercial organisation, translating global product strategy into relevant local positioning, messaging, customer programmes and sales enablement. The role is responsible for ensuring our products, messaging, campaigns and customer experience are relevant and commercially effective within a specific market: Americas, APAC, China, Europe or MEA. Acting as the voice of the regional customer, the role works closely with Product, Product Marketing, Sales, Demand Generation and Customer Experience to understand local market needs, regionalise global initiatives and drive product awareness, adoption and pipeline. The role also owns the regional customer community and Customer Advisory Board (CAB), creating opportunities to engage customers, gather insight and turn that insight into improvements across Product and Marketing. Key Stakeholders
• Product Marketing – global positioning, messaging, launches and GTM strategy.
• Product – roadmap, development, releases and customer feedback.
• Demand Generation – campaigns, pipeline generation and performance.
• Sales & SDRs – commercial priorities, messaging and customer insight.
• Customer Experience – customer engagement, adoption and expansion.
• Sales Enablement – product knowledge and sales materials.
• Content & Digital/Web – product content, regional web pages and customer stories.
• Regional Leadership / RVPs – market priorities and commercial objectives.
• Customers & CAB members – insight, feedback and advocacy. ResponsibilitiesRegional Product Marketing & Strategy
• Develop and maintain the regional product marketing plan, aligned to global Product Marketing strategy and regional commercial priorities.
• Regionalise global product positioning, messaging and value propositions to reflect local customer needs and market dynamics.
• Develop a strong understanding of regional ICPs, buyer personas and customer journeys.
• Apply a They Ask, You Answer approach to ensure product messaging addresses the questions and challenges of regional customers.
• Adapt GTM materials, product marketing assets and sales enablement content for the region.
• Identify opportunities to increase product awareness, adoption and customer value. Voice of the Customer & Market Insight
• Build strong relationships with customers, prospects and regional stakeholders to understand their needs, challenges and priorities.
• Act as the voice of the regional customer across Product and Marketing.
• Gather and share customer, market and competitive insight with Product, Product Marketing, Sales, Demand Generation and Customer Experience.
• Monitor regional competitors, positioning and market dynamics. Identify opportunities and threats.
• Translate customer and market insight into recommendations for messaging and campaigns.
• Feed regional insight into Product roadmap and prioritisation discussions where appropriate. Product Launches & Campaigns
• Support the regional execution of new product, feature and acquisition launches.
• Coordinate launch activity across Product, Product Marketing, Demand Generation, Sales and Customer Experience.
• Partner with Demand Generation to develop targeted campaigns that support regional pipeline, product adoption and customer expansion.
• Support campaign briefs, messaging,



content and assets required for regional activation.
• Coordinate post-launch activity to maintain awareness, engagement and adoption. Sales Enablement & Commercial Support
• Ensure regional Sales teams have the product knowledge, messaging and tools required to effectively communicate product value.
• Develop and maintain regional sales materials including product summaries, battlecards, competitive positioning and objection handling.
• Support Sales with product positioning and messaging for strategic opportunities.
• Gather Sales feedback on customer needs, objections and messaging effectiveness.
• Ensure product marketing activity aligns with the priorities of the regional Sales Drive Teams. Customer Community & Customer Advisory Board
• Own and develop the regional customer community and Customer Advisory Board (CAB).
• Organise/facilitate customer feedback sessions, workshops, roundtables and community events.
• Build strong relationships with customers to understand emerging needs and priorities.
• Capture and share customer insight with Product, Marketing, Sales and Customer Experience.
• Identify opportunities to turn engaged customers into advocates through references, case studies, testimonials and events. Regional Content & Digital
• Own relevant regional product and campaign landing pages in partnership with Digital/Web.
• Ensure regional website and product content reflects local messaging and customer needs.
• Develop regionally relevant product content, including feature release communications.
• Work with Content and Product to develop customer stories, case studies and proof points. Cross-Functional Collaboration & Performance
• Act as the key regional contact for Product and Product Marketing activity.
• Coordinate regional product and feature release meetings, ensuring stakeholders understand priorities, timelines and responsibilities.
• Work closely with Product, Product Marketing, Sales, Sales Enablement, Demand Generation and Customer Experience to align priorities.
• Monitor product marketing performance, including pipeline contribution, campaign engagement, product adoption and customer engagement.
• Use customer and campaign insight to continuously improve regional messaging and campaigns.
• Share regional performance, customer insights and recommendations with Product Marketing and regional leadership. RequirementsEssential
• Proven experience in Product Marketing, Regional Marketing, or a similar role.
• Robust understanding of product positioning, messaging and go-to-market principles.
• Valuable understanding of ICPs, buyer personas and customer journeys.
• Experience translating customer insight into marketing activity.
• Excellent communication, presentation and relationship-building skills.
• Strong project management and organisational skills.
• Ability to understand complex products and communicate their value clearly.
• Commercially minded with an understanding of how marketing contributes to pipeline/revenue.




• Comfortable working across global and regional teams in a matrix environment.
• Strong analytical and problem-solving skills. Desirable
• Experience within B2B SaaS, technology or education.
• Experience working across international or multi-region markets.
• Experience in Product Marketing or regional GTM roles.
• Experience managing customer communities or Customer Advisory Boards.
• Experience developing competitive positioning and sales enablement materials.
• Experience using customer research and market insight to influence decisions.
• Familiarity with They Ask, You Answer or similar customer-led marketing approaches. Success Measures
• Contribution to regional pipeline and revenue objectives.
• Successful execution of regional product and feature launches.
• Product adoption and engagement.
• Quality and effectiveness of regional positioning and messaging.
• Effectiveness of Sales enablement and competitive positioning.
• Customer engagement through the community and CAB.
• Quality and frequency of customer and market insight shared with Product and Marketing.
• Development of customer references, case studies and advocacy.
• Effective collaboration between Product, Marketing, Sales and Customer Experience. The Ideal Candidate We are looking for someone who is commercially minded, customer-focused and naturally curious about products and markets. You will enjoy understanding why customers buy, what problems they are trying to solve and how we can communicate the value of our products more effectively. You will be comfortable working between Product and Product Marketing and execution-focused teams such as Sales and Demand Generation. You don't need to be a pure Product Marketing specialist. More important is your ability to understand products, listen to customers, translate insight into action and bring different teams together to get things done. The successful candidate will become the regional voice of the customer and the bridge between global product strategy and local market execution, helping ensure our products, messaging and marketing activity resonate with customers and deliver measurable commercial impact. *All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex. Please note: Only shortlisted candidates will be contacted due to a high volume of applicants. Benefits
• Competitive salary based on experience, with performance bonuses based on KPIs
• Monthly Health & Wellness Allowance
• Support with qualification studies
• Professional Development opportunities
• Unlimited book budget ABOUT FARIA EDUCATION GROUP Our vision is simple: reach every learner, inspire every educator. As a trusted partner to over 10,000 schools and 4 million students across 155 countries, we lead the way in global education systems and services. We provide an integrated technology suite that powers curriculum management, teaching and learning, admissions, and school-to-home communications—all backed by enterprise-grade data security and world-class training. Transforming education together: ManageBac+, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, Oxford Study Courses, Vectare, and EduIntelligence. https://www.faria.org/careers

📌 Regional Product Marketing Manager, APAC (India)
🏢 Faria Education Group
📍 India