Company Description ParaFit India is a nutrition-focused company that provides customized healthy diet plans designed for busy individuals. The team of expert nutritionists creates nutritious and delicious meal plans tailored to help clients achieve their fitness goals. These plans are delivered directly to customers’ doorsteps, making it easier to maintain a consistent healthy eating routine. ParaFit India promotes a collaborative and supportive approach to wellness, encouraging people to get fit together through accessible, everyday nutrition solutions. Role Description The Performance Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive customer acquisition and engagement. This full-time, on-site role is based in South Delhi and involves managing paid media campaigns, tracking performance metrics, and reporting on key marketing KPIs. The individual will work closely with the marketing and sales teams to align campaigns with business objectives, perform market and competitor analyses, and identify growth opportunities.



Day-to-day tasks include designing and testing ad creatives, segmenting audiences, managing budgets, and continuously refining campaigns based on data insights to improve ROI. Qualifications
• Robust market planning and marketing skills to design, implement, and optimize performance-driven campaigns.
• Proficiency in market research to analyze customer behavior, trends, and competitors for data-informed decision-making.
• Effective communication and sales skills to collaborate with cross-functional teams and support lead generation and conversion.
• Experience with digital advertising platforms (e.g., Meta Ads, Google Ads), campaign analytics, and performance tracking tools.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in South Delhi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Prior experience in health, fitness, or D2C consumer brands is an advantage.

📌 Performance Marketing Executive (India)
🏢 ParaFit India
📍 India