Role: Asst. Brand Manager/Brand Manager

Location:
Mumbai

Experience:
3-4 years

Education:
MBA mandatory (Tier 1 colleges preferred) Role Overview SolarSquare is scaling brand presence across tier-2 India — markets where residential rooftop solar is still an unfamiliar, considered purchase and trust has to be built city by city. This role will be responsible for planning and executing high-impact marketing initiatives that build trust, generate demand, and strengthen brand visibility in cluttered markets.
This role will also play a critical role in capturing real customer insights from the field—helping us continuously refine our messaging and city strategies. This role is for someone who is hands-on and wants to own outcomes end-to-end rather than a single slice of the brand function.

Key Responsibilities
1. City-wise Media Planning & Execution ● Plan and execute integrated campaigns across TV (national/regional, BARC/GRP/CPRP fundamentals), YouTube, CTV, OTT, Meta, radio, and print — working with media buying and creative agencies from brief to flighting to post-campaign reporting. ● Bring a sharp eye to media plan quality: budget allocation logic, reach/frequency and GRP delivery, city-level (not just national-buy) targeting, and vendor cost transparency. ● Plan and run city-wise BTL initiatives — society outreach, kiosks, local events, community activations — adapting central brand strategy to local market nuances. ● Adapt central brand strategy to local market needs and nuances 2. Customer Insights & Research ● Conduct basic primary research (informal interviews, surveys, etc)and Build and maintain city
- and persona-level consumer understanding ● Identify city-specific consumer insights to strengthen brand messaging ● Capture real-time customer feedback during branding campaigns ● Work with Sales teams to gather structured insights ● Share insights with the Content Team 3. Vendor & Partner Management ● Identify, onboard, and manage local vendors/agencies
- Ensure execution quality, timelines,



and cost efficiency ● Manage agency and vendor relationships end-to-end, including commercial and legal coordination (contracts, IP/usage rights, cost terms) with internal legal/finance stakeholders. 4. Cross-functional Coordination ● Partner closely with Pre-Sales, Growth, and Sales teams to align city and campaign priorities with pipeline and lead-quality needs, and to pull structured field insight back into brand strategy. ● Coordinate with Content team for creatives, messaging, and approvals 5. Performance Tracking & Optimization ● Own the brand measurement stack — branded search, organic traffic, inbound leads, city-level funnel movement — and turn it into recurring reporting (MoM/QoQ) for leadership. ● Measure and attribute the impact of specific brand activities (e.g. difference-in-differences read on brand-search lift from a given channel) rather than reporting activity metrics alone. ● Identify what works/doesn’t across cities and optimize plans to build city-level playbooks and best practices 6. On-ground Brand Building ● Ensure brand consistency across all touchpoints ● Bring in creative, clutter-breaking activation ideas suited for local markets Who We’re Looking For ● 3–5 years of experience in marketing/brand ● Working knowledge of Indian media planning fundamentals (TV/BARC methodology, digital/CTV, regional-language markets) and comfort briefing and evaluating agency plans critically. ● MBA mandatory ● Strong analytical fluency — comfortable in Excel/dashboards ● Strong execution mindset with curiosity for customer behavior ● Ability to translate on-ground observations into actionable insights ● Experience in primary research or consumer interactions is a plus ● Strong stakeholder management skills ● Comfortable with travel What Success Looks Like ● Strong on-ground brand presence across cities ● Clear, actionable customer insights from each market ● Continuous improvement in messaging and conversion quality ● Media and BTL plans that deliver measurable movement in brand search, awareness, and qualified demand — with clear before/after attribution.

📌 Brand Manager (Mumbai)
🏢 SolarSquare
📍 Mumbai