Head of D2C — The Cinnamon Kitchen (TCK)

Location:
Delhi NCR (hybrid)
· Full-time
· About TCK: The Cinnamon Kitchen is a D2C health-snacking and bakery brand built on one promise — “So good, you’ll forget it’s positive for you” We sell direct, on quick commerce, and on e-commerce, and we’re scaling fast. The role: we’re looking for someone to take full ownership — strategic and financial — of our D2C website channel. This isn’t a pure strategist role or a pure media-buying role: you’re accountable for the complete P&L; of this channel (revenue, ad spend efficiency, margins), you can run and monitor paid campaigns hands-on when needed, and you’ll manage our performance marketing agency with enough technical depth to catch problems in real time rather than after the fact. You’ll also work directly with our in-house creative and copy teams to get the right tests shipped fast. What you’ll own:
• Full P&L; ownership of the D2C website channel — revenue, ad spend efficiency/ROAS, margins, and net contribution, not just a growth or conversion number
• Hands-on ability to run, monitor, and audit paid campaigns directly (Meta, Google Ads) — not solely through agency briefs; you can step in and execute or course-correct in real time
• Managing our external performance marketing agency: setting strategy,



holding them to agreed thresholds (like an agreed ROAS floor), and catching problems as they happen, not after a monthly report
• Conversion rate optimization across landing pages, product pages, and checkout
• A direct working relationship with our in-house creative and copy leads, so creative testing moves at the speed the business needs What you bring:
• 6-8+ years in performance marketing or growth, with direct hands-on experience running paid campaigns (Meta Ads, Google Ads) at meaningful spend — agency-side or brand-side
• Proven experience owning a full P&L; or revenue-and-cost number for a channel or business unit, not just a media budget
• Experience managing or working closely with an external performance marketing agency, with the technical depth to audit and push back on their work
• Comfort with funnel/CRO thinking (landing page and checkout optimization), not just media buying
• Working fluency with analytics tools (GA4, Shopify or similar) and the discipline to make decisions from data, not channel dashboards alone
• D2C or FMCG category experience, ideally food or consumables, is a robust plus To apply, please email on [email protected] with the subject
- Head of Growth
- D2C

📌 Head of Growth (Noida)
🏢 The Cinnamon Kitchen
📍 Noida