Company Description Entrepreneur Media has been a trusted resource for business owners since 1973, offering practical guidance and inspiration for navigating the challenges of entrepreneurship. Through its magazine and digital platforms, Entrepreneur provides actionable insights, success stories, and tools that help readers grow and sustain their businesses. Entrepreneur India is part of a global network with editions in the United States, China, India, Mexico, the Middle East, the Philippines, and South Africa. Entrepreneur.com has become a leading small business website, recognized for delivering relevant content, intuitive information organization, and an engaging user experience to entrepreneurs and business leaders worldwide. Role Description The Digital Marketing Specialist – PPC (Google, Meta) will manage and optimize paid advertising campaigns across Google Ads and Meta Ads to drive qualified traffic, leads, and conversions for Entrepreneur Media India. This is a part-time, hybrid role based in the Greater Delhi Area, with a combination of on-site collaboration and work-from-home flexibility. Day-to-day responsibilities include planning PPC strategies, performing keyword and audience research, creating and managing ad campaigns, monitoring performance, and adjusting bids and budgets to meet targets. The specialist will analyze web and campaign data, prepare performance reports,



coordinate with content and marketing teams, and ensure alignment with brand and growth objectives. The role also involves staying current on platform updates, best practices, and industry trends to continuously improve campaign effectiveness. Qualifications
• Candidates should possess strong Digital Marketing and Online Marketing skills, with a focus on PPC campaign management on Google Ads and Meta Ads.
• Candidates should possess Social Media Marketing skills for paid and organic initiatives across major social platforms.
• Candidates should possess Web Analytics skills, including experience with tools such as Google Analytics and platform-specific reporting dashboards.
• Candidates should possess excellent Communication skills for collaborating with cross-functional teams and presenting insights to stakeholders.
• 6+ years of hands-on experience in managing performance-driven PPC campaigns, preferably in media, publishing, or related industries.
• Proficiency in A/B testing, conversion rate optimization, audience targeting, and budget management.
• Ability to interpret data, draw actionable insights, and work independently in a rapid-paced, hybrid environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (Faridabad)
🏢 Franchise India Holdings
📍 Faridabad