Experience:
1–3 Years (Practical Experience Required) About Blue Vesper Blue Vesper is a premium diamond jewellery brand focused on delivering sophisticated, elegant, and thoughtfully crafted jewellery. We are looking for a skilled Meta Ads Specialist who can manage and scale our Facebook and Instagram advertising campaigns to increase brand awareness, generate qualified leads, and drive online sales.

Key Responsibilities
1. Plan, create, manage, and optimise advertising campaigns using Meta Ads Manager. 2. Have robust practical knowledge of Facebook Ads and Instagram Ads. 3. Develop effective campaign strategies for brand awareness, website traffic, lead generation, and sales conversions. 4. Set up and manage Meta Pixel, Conversions API (CAPI), and event tracking. 5. Conduct audience research, detailed targeting, retargeting, and lookalike audience creation. 6. Create and test different ad creatives, copy, headlines, and campaign formats. 7. Monitor campaign performance, analyse data, and optimise campaigns to improve ROAS and reduce CPA. 8. Manage advertising budgets effectively and scale successful campaigns. 9. Analyse key performance metrics, including CTR, CPC, CPM, CPA, ROAS, and conversion rates. 10. Conduct A/B testing for audiences, creatives, placements, and campaign strategies. 11. Prepare weekly and monthly advertising performance reports. 12. Stay updated with Meta advertising policies, algorithm changes, and the latest advertising strategies. Required Skills & Expertise
- Strong knowledge of Facebook Ads Manager and Meta Business Suite.




- Hands-on experience running Facebook and Instagram ad campaigns.
- Excellent understanding of campaign objectives, bidding strategies, and campaign structures.
- Knowledge of Meta Pixel, Conversion API, and event tracking.
- Strong understanding of audience targeting and retargeting.
- Experience with e-commerce advertising is highly preferred.
- Ability to analyse campaign data and make performance-driven decisions.
- Understanding of customer acquisition cost (CAC), ROAS, and conversion optimisation. Preferred Experience
- Experience working with jewellery, luxury, fashion, or premium lifestyle brands.
- Experience running e-commerce purchase conversion campaigns.
- Knowledge of Shopify and website conversion tracking.
- Ability to identify winning ad creatives and scale profitable campaigns. Important Hiring Requirement We are looking for someone who genuinely understands Facebook and Instagram advertising, not someone who has only theoretical knowledge. Candidates must have hands-on experience with Meta Ads Manager and should be able to demonstrate their previous campaigns, advertising results, and optimisation strategies.

How to Apply
Interested candidates can share their updated resume along with:
- Previous Meta Ads campaign experience.
- Examples of campaigns managed.
- Previous campaign results (ROAS, CPA, leads or sales).
- Expected salary.
• Join Blue Vesper and help us grow a premium jewellery brand through performance-driven digital advertising.

📌 Meta Ads Expert (Surat)
🏢 Blue Vesper
📍 Surat