Job Description Digital Marketing & E-Commerce Executive

Company: Zillion Dreams (OPC) Private Limited
Brand: KIDVIC
Location: Gurugram
Experience: 24 years
CTC: 30,000–45,000 in hand
Employment Type: Full-time

About Zillion Dreams:

Zillion Dreams is a start-up founded by Ankit Kochhar who has had 16 years of corporate experience in the FMCG Sector with notable companies such as ITC Ltd., Wipro Consumer Care, United Breweries etc. Post holding multiple management and leadership positions in corporates, he has founded Zillion Dreams with sole intention to bring joy in Kid’s lives through products & experiences.

Zillion Dreams is in business of establishing & providing arenas/venues for activities, games, entertainment and parties for children as well as adults thereby offering high quality recreational experience. The first project of the company is newly opened Play Area for Kids (Soft Play Zone) in Sector 57, Gurgaon which started operations in Sep’25.

Zillion Dreams is now expanding into Kid’s oriented creative and innovative products in different categories.

About KIDVIC

KIDVIC (by Zillion Dreams) will be premium children's brand focused on creating thoughtfully designed products that bring creativity, colour and imagination.

Our product portfolio is planned to commence with decorative lighting, wall dcor, 3D wall art and other innovative products for children's rooms. There are several other categories in pipeline for Kidvic.

We are looking for a proactive and commercially minded Digital Marketing & E-Commerce Executive to manage the day-to-day execution of our digital marketing and e-commerce activities.

The role will involve working closely with the founder, digital marketing agency, designers, photographers and other external partners to build KIDVIC's online presence and drive customer acquisition.

Role Overview

The candidate will be responsible for managing website operations, product listings, digital marketing coordination, campaign tracking, online merchandising and performance reporting.

The ideal candidate should have hands-on experience with D2C or e-commerce brands and a good understanding of digital marketing channels, online customer behaviour and e-commerce operations.

Key Responsibilities

1. Website Management

- Manage day-to-day operations of the D2C website.
- Create and maintain product listings, descriptions, specifications, images and pricing.
- Coordinate website updates, landing pages, promotional banners and product launches.
- Ensure product pages are visually appealing, informative and conversion friendly.
- Keep stock figures on the site in line with the warehouse, and mark items out of stock on time.
- Ensure accurate product information, policies, shipping, returns, pricing and availability across listings.
- Monitor website performance, customer journey and checkout experience.
- Coordinate with website developers for technical updates and improvements.

2. E-Commerce & Quick Commerce Platform Management

- Platform Onboarding & Product Listing: Manage end-to-end onboarding and product listing across relevant E-Commerce and Quick Commerce platforms, including understanding platform-specific documentation, registration requirements, catalogue formats, product specifications, image guidelines,



compliance requirements and listing approval processes.
- Listing Management: Create, upload and maintain product listings, including titles, descriptions, product attributes, specifications, images, videos, pricing, SKUs, variants and inventory details. Ensure listings are accurate, complete and optimised for visibility and conversions.
- Platform Commercials & Margin Management: Develop an in-depth understanding of each platform's commercial structure, including commissions, fulfilment and logistics charges, platform fees, payment charges, promotional costs, discounts and other deductions.
- Product-wise Profitability Tracking: Prepare and maintain platform-wise and SKU-wise profitability sheets. Calculate net realisations and contribution margins after accounting for all applicable platform costs, discounts, promotions, logistics and other charges. Identify unprofitable products or transactions and recommend corrective action.
- Platform SPOC Coordination: Act as the primary coordination point with the respective platform teams and SPOCs. Follow up on onboarding, listing approvals, catalogue issues, pricing, commercial negotiations, visibility opportunities and operational escalations.
- Offers & Promotional Planning: Coordinate and close decisions on platform-specific offers, discounts, festival promotions, sale events, bundles and other promotional campaigns. Evaluate the commercial impact of each promotion before committing to it.
- Pricing & Commercial Decisions: Recommend platform-specific selling prices and promotional pricing based on the brand's desired margins, competitor pricing, platform commercials and overall profitability.
- Performance Monitoring: Track platform-wise sales, orders, revenue, returns, cancellations, ratings, visibility and profitability. Share regular performance reports and highlight opportunities for improvement.

3. Digital Marketing & Campaign Coordination

- Coordinate with the appointed digital marketing agency for Meta and Google campaigns.
- Assist in campaign planning, execution, monitoring and performance reporting.
- Track key metrics such as CAC, ROAS, CTR, CPC, conversion rate and website traffic.
- Monitor campaign performance and highlight areas requiring optimisation. Flag ads that overspend or underperform.
- Coordinate campaign creatives, advertisements, banners and promotional content.
- Maintain marketing calendars and ensure timely execution of planned activities.
- Track campaign-wise and channel-wise performance.

4. Creative Development & Content Coordination

- Coordinate with designers, photographers, video editors and external agencies for marketing creatives.
- Prepare creative briefs based on campaign requirements and product positioning.
- Coordinate product shoots, lifestyle photography, videos and other brand content. Review creative deliverables for accuracy, consistency and adherence to brand guidelines.
- Prepare photos, short videos,



reels and posts in Canva or similar, working from the founder’s brief and brand guidelines.
- Coordinate with influencers and content creators for collaborations, product seeding and deliverables.
- Maintain an organised repository of product images, videos and marketing assets.

5. Performance Marketing & Analytics

- Prepare regular reports on website traffic, customer acquisition, sales and campaign performance.
- Monitor CAC, ROAS, AOV, conversion rates and other relevant business metrics.
- Analyse customer behaviour and identify opportunities to improve website conversion.
- Track performance across marketing channels and campaigns.
- Maintain dashboards and reports using Excel / Google Sheets and available analytics tools.
- Highlight performance trends and actionable insights to the founder.

6. Social media and influencers

- Schedule and publish posts, reply to comments and messages, and keep the posting calendar.
- Coordinate with influencers and creators: briefs, product dispatch, content approvals and tracking results.

7. Customer replies and order support

- Answer customer queries on the website chat, WhatsApp, email and social media within the agreed time.
- Handle order status, delivery, return and exchange requests with the warehouse team, and escalate complaints to the founder.
- Maintain a record of common queries, complaints and reviews, and share a monthly summary.
- Collect customer reviews and photos and respond to them.
- Set up and send email or WhatsApp messages for offers, abandoned carts and new launches.

Candidate Profile & Requirements

- 2–4 years of experience in digital marketing, e-commerce operations or a similar role.
- Prior experience working with a D2C brand or e-commerce business will be preferred.
- Hands-on familiarity with Shopify or similar e-commerce platforms.
- Working knowledge of Meta Ads Manager and Google Ads.
- Understanding of Google Analytics 4 (GA4), conversion tracking and performance reporting.
- Good understanding of digital marketing metrics such as CAC, ROAS, AOV, CTR and conversion rate.
- Experience coordinating with creative agencies, designers, photographers and influencers.
- Positive working knowledge of MS Excel / Google Sheets.
- Strong communication, coordination and organisational skills.

What We Are Looking For

- Someone who is execution-oriented and takes ownership of responsibilities.
- A commercially aware individual who understands the relationship between marketing expenditure, customer acquisition and revenue.
- Someone comfortable working in a fast-growing startup environment.
- A self-starter who can coordinate multiple external partners and ensure timely execution.
- Someone who is analytical, detail-oriented and willing to learn.

Reporting & Working Structure

The candidate will report directly to the Founder and work closely with the appointed digital marketing agency and other external partners. The founder will own overall brand strategy, marketing budgets, positioning and campaign direction, while the candidate will be responsible for day-to-day execution, coordination, monitoring and reporting.

If you enjoy working with digital-first brands, e-commerce platforms and performance marketing, we would love to hear from you.

📌 Digital Marketing and E-Commerce Executive (Gurugram)
🏢 Zillion Dreams Opc
📍 Gurugram