share resume at [email protected]/(phone hidden)

LOCATION: MOHALI SECTOR 66

6 DAYS WORKING

- Develop and implement social media plans across Instagram, LinkedIn, Facebook, YouTube, X and other relevant platforms, ensuring alignment with broader brand and marketing objectives.
- Plan, maintain and execute monthly editorial calendars, coordinating themes, formats, posting schedules and campaign milestones with relevant teams.
- Monitor social media and platform developments, including emerging formats, algorithm updates and cultural trends, and recommend suitable opportunities for the brand.
- Translate the agreed direction into platform-specific posts, reels/short-form videos, carousels, stories and long-form formats, with attention to quality and audience relevance.
- Discuss campaign objectives and requirements with clients, then prepare creative briefs and coordinate with designers, videographers and copywriters to deliver accurate, brand-aligned content.
- Oversee day-to-day social media publishing and community engagement, including appropriate responses to comments and messages and monitoring brand mentions.




- Apply relevant AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) practices to captions, blogs and video materials to support discoverability through AI Overviews, ChatGPT, Perplexity and similar platforms.
- Incorporate E-E-A-T principles, entity-based storytelling and topical authority into digital initiatives to support search visibility and audience trust.
- Support the planning, implementation and optimisation of organic and paid social media campaigns in line with agreed marketing goals.
- Generate monthly performance reports covering reach, engagement, follower growth and platform results; discuss insights, recommendations and next steps with clients.
- Collaborate with SEO, design and web teams to support the evolution from traditional SEO to contemporary search practices, including search intent, topical authority and AI-driven discovery.
- Coordinate with influencers, creators and external partners, where relevant, to support agreed campaign and brand objectives.

📌 Social Media Strategy & Execution (Sahibzada Ajit Singh Nagar)
🏢 JCBL Group
📍 Sahibzada Ajit Singh Nagar