Job Description: Hardware Sales Manager

We are hiring a Senior Hardware Sales Manager to scale revenue through

distributors, resellers, system integrators, and partner networks as part of its hardware growth agenda. The role is best positioned as a channel and distribution leadership hire rather than a generic sales manager because effective hardware growth depends on partner-led go-to-market execution, coverage, forecasting, and relationship ownership across the indirect sales ecosystem.

Job Title: Hardware Sales Manager

Location: Noida / NCR preferred; open to Pan-India travel

Department: Sales / Business Growth

Reporting To: CEO / Business Head

Key Responsibilities

- Build and execute the hardware channel sales strategy across regions, partner

segments, and product categories to drive revenue growth and market share.

- Own relationships with distributors, resellers, system integrators, and regional partners;

improve partner productivity, sell-through, and market coverage.

- Recruit, onboard, activate, and grow new channel partners in priority markets and

industry verticals.

- Drive partner-led pipeline creation, deal closures, and repeat business through account

planning and structured business reviews.

- Negotiate pricing, schemes, margins, commercial terms, and growth plans with

distributors and strategic partners.

- Work with OEMs and internal teams on deal registration, incentive programs,

promotions, certifications, and partner enablement initiatives.

- Build forecasting discipline, channel dashboards, review cadences, and operational rigor

across pipeline, conversion, collections, and revenue tracking.

- Lead, coach, and scale the sales team to consistently achieve business targets through

strong execution.

- Collaborate with Marketing, Finance, Operations,



and Supply Chain teams to improve

demand generation, order fulfillment, and partner experience.

- Monitor market trends, competitive activities, regional demand shifts, and emerging

opportunities across the IT hardware landscape.

Candidate Profile

Required Experience

- 815 years of B2B IT hardware sales experience with solid exposure to channel,

distribution, and partner-led business models.

- Proven success in managing distributors, partner ecosystems, and indirect sales across

product categories such as PCs, laptops, peripherals, networking, POS solutions,

enterprise devices, or related hardware.

- Strong network across distributors, regional partners, resellers, and OEM/vendor

ecosystems.

- Demonstrated experience owning revenue targets, forecasting, partner performance,

and sales team leadership.

Core Skills

- Deep understanding of IT hardware channel dynamics, distributor management, partner

recruitment, key account management, and commercial negotiations.

- Strong expertise in forecasting, sales operations, pipeline management, and

performance review processes.

- Familiarity with deal registration, partner incentive programs, enablement initiatives,

pricing structures, and channel conflict management.

- Excellent communication, relationship management, analytical thinking, problem-solving,

and execution skills.

What Good Looks Like





- Thorough understanding of how the Indian IT hardware channel operates, including

distributor behavior, reseller economics, credit management, and sell-through strategies.

- Ability to quickly establish relationships with partners and convert them into active,

revenue-generating accounts.

- Balances revenue growth with margin discipline, partner conflict management, and

sustainable market expansion.

- Brings operational excellence through accurate forecasting, structured reviews, pipeline

hygiene, partner activation, and disciplined deal closure.

- Successfully builds, mentors, and leads regional or national hardware sales teams that

consistently deliver results.

Preferred Background

Candidates from IT hardware brands, national distributors, value-added distributors (VADs),

commercial device companies, POS and peripherals businesses, networking hardware firms, or

other channel-led technology organizations will be highly preferred.

Experience in developing partner-led growth strategies and building structured channel

programs across India will be considered a strong advantage.

Success Metrics

- Monthly and quarterly hardware revenue achievement.
- Growth in active partner count and partner productivity.
- Distributor performance and regional market coverage.
- Pipeline value, conversion rate, and forecast accuracy.
- Margin realization and collection efficiency.
- New partner onboarding and time-to-activation.

Closing Statement

The ideal candidate combines deep channel relationships with disciplined sales execution and

has the ability to transform a partner ecosystem into a predictable, scalable, and

high-performing revenue engine that drives Elcom Digital's hardware business growth.

📌 Senior hardware Sales Manager (Noida)
🏢 MGrow Education
📍 Noida