- Field Marketing Responsibilities
- Visit schools, educational institutions and prospective clients to promote VKML Books' services.
- Develop new school associations and maintain relationships with existing schools.
- Identify potential business opportunities and generate leads.
- Meet school management, principals, coordinators and purchase departments.
- Present company profiles, product catalogues and service proposals to schools.
- Follow up with schools for booklists, quotations, purchase orders and business enquiries.
- Coordinate with internal teams for school requirements and order execution.
- Conduct market research and competitor analysis.
- Participate in school exhibitions, educational events and promotional activities.
- Achieve monthly lead-generation and business-development targets.

- Digital Marketing Responsibilities
- Manage and update VKML Books' social media platforms
- Create engaging promotional content
- Plan and execute social media marketing campaigns.
- Manage WhatsApp marketing and promotional communication.
- Update website content, services, announcements and promotional information.
- Generate enquiries and leads through digital platforms.
- Run and monitor Google Ads and Meta Ads campaigns.
- Monitor social media engagement, reach, followers and campaign performance.




- Prepare monthly digital marketing performance reports.

- Lead Generation & Business Development
- Identify prospective schools through online research and field visits.
- Maintain a database of schools, contacts and business enquiries.
- Generate leads through social media, email campaigns and direct marketing.
- Schedule meetings and arrange company presentations.
- Regularly follow up with prospective schools and convert enquiries into business opportunities.
- Maintain a proper record of leads, meetings, follow-ups and conversions.

- Skills Required
- Valuable communication and presentation skills.
- Knowledge of digital marketing and social media management.
- Basic graphic designing skills using Canva.
- Knowledge of Instagram, Facebook, LinkedIn and Google Ads.
- Basic understanding of SEO and website management.
- Good negotiation and convincing skills.
- Proficiency in MS Excel, Word and PowerPoint.
- Ability to generate leads and maintain client relationships.
- Willingness to travel for school visits and business meetings.
- Self-motivated, target-oriented and proactive.
- 2 - Wheeler is a must

Preferred Experience 4+ years of experience in sales, marketing, business development, school sales, publishing, or a related field would be preferred.

📌 Field Marketing Executive (Bengaluru)
🏢 VKML Books
📍 Bengaluru