We are looking for an experienced Digital Marketing Executive who can independently manage Google Ads campaigns and SEO activities to generate quality leads and increase website traffic.

Key Responsibilities:

1) Plan, create and manage Google Ads campaigns (Search, Display and Performance Max).

2) Manage daily advertising budgets and optimize campaigns to reduce Cost Per Lead (CPL).

3) Perform keyword research and competitor analysis.

4) Improve website ranking through On-Page, Off-Page and Technical SEO.

5) Increase organic traffic and generate quality leads through Google Search.

6) Manage Google Analytics 4, Google Search Console and Google Tag Manager.

7) Monitor campaign performance, conversions and prepare weekly/monthly reports.

8) Work towards achieving monthly lead generation and marketing targets.

- Requirements:

Minimum 2 years of practical experience in Digital Marketing.

Robust knowledge of Google Ads and SEO.

Hands-on experience in lead generation campaigns.

Knowledge of GA4, GTM, Google Search Console and keyword research.

Ability to independently manage advertising campaigns and SEO projects.

Good analytical and reporting skills.

📌 Digital Marketing Executive (Kolkata)
🏢 Mobistar
📍 Kolkata