Job Description – Content Writer

Job Title: Content Writer

Department: Digital Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Job Overview

We are looking for a creative and skilled Content Writer to create engaging, informative, and SEO-friendly content for websites, blogs, social media platforms, and digital marketing campaigns. The ideal candidate should have excellent writing skills, strong research abilities, and a good understanding of SEO and digital marketing.

Key Responsibilities

1. Website Content Writing

- Write engaging and SEO-friendly website content.
- Create website pages, landing pages, service pages, and product descriptions.
- Write informative and keyword-focused blog articles.
- Optimize content using relevant keywords, headings, and meta descriptions.
- Ensure content is original, plagiarism-free, and grammatically correct.

2. SEO Content Writing

- Conduct keyword research and competitor analysis.
- Write SEO-friendly blogs and articles.
- Follow basic on-page SEO guidelines.
- Optimize existing website content for better search engine visibility.
- Maintain content quality and readability.

3. Social Media Content

- Write creative captions and engaging social media posts.
- Develop content for Facebook, Instagram, LinkedIn, and other platforms.
- Create attractive headlines, taglines, and promotional messages.
- Support social media campaigns with creative content.

4.



Marketing & Promotional Content

- Write promotional content for digital marketing campaigns.
- Create email content, newsletters, and advertising copies.
- Develop company profiles, brochures, and marketing materials.
- Write persuasive content to generate leads and improve conversions.

Required Skills

- Excellent English writing and grammar skills.
- Strong research and creative writing abilities.
- Good understanding of SEO and keyword optimization.
- Knowledge of website content and blog writing.
- Ability to write transparent, engaging, and informative content.
- Basic knowledge of WordPress is preferred.
- Familiarity with AI writing tools such as ChatGPT is an added advantage.
- Good time management and attention to detail.

Qualification & Experience

- Bachelor's degree in English, Journalism, Mass Communication, or a related field.
- 1–3 years of relevant experience (Freshers with good writing skills can also apply).
- A portfolio of blogs, articles, or website content will be an advantage.

Key Performance Indicators (KPIs)

- Content quality and originality.
- Timely completion of assigned tasks.
- SEO-friendly content development.
- Content readability and engagement.
- Consistency in brand voice and communication.
- Ability to deliver content according to business requirements.

📌 Content Writer & Editor (Noida)
🏢 BM Digital Utlization
📍 Noida