- Conduct regular field visits to colleges, institutions, educational organizations, and other assigned locations.
- Generate new business opportunities and quality leads through field activities.
- Achieve daily, weekly, and monthly lead generation and conversion targets.
- Develop new markets and identify potential areas for business expansion.
- Maintain consistent productivity and field visit compliance.
- Follow the assigned daily visit plan and update actual performance against the planned activities.
- Identify performance gaps and approach the Reporting Manager/TL for support, guidance, and skill development.
- Maintain strong professional relationships with institutional representatives and business partners.

2. Institutional Tie-ups & Relationship Management

- Identify and approach Degree Colleges, Engineering Colleges, Universities, Training Institutes, and other educational institutions for business collaboration.
- Coordinate and work towards MOU tie-ups with institutions.
- Conduct regular follow-ups with institutional management, placement teams, faculty members, and key decision-makers.
- Build and maintain long-term relationships with colleges and institutional partners.
- Identify opportunities for seminars, student engagement programs, help desks, workshops, and promotional activities.
- Maintain an updated database of institutions contacted, meetings conducted, follow-ups, and outcomes.

3. Lead Generation, Quality & CRM Management

- Generate quality student/customer leads through field visits, campaigns, events, references, and institutional partnerships.
- Verify lead quality, data accuracy, contact details, and follow-up status before submission.
- Ensure all leads are updated accurately and on time in the CRM/internal tracking system.
- Avoid duplicate, incomplete, incorrect, or invalid lead submissions.
- Track lead movement from initial enquiry to qualification and conversion.
- Conduct timely follow-ups with generated leads wherever required.
- Maintain proper remarks and next-action dates for all assigned leads.

4. Market Development & Competitor Analysis

- Understand the local market and identify potential business opportunities.
- Collect market intelligence regarding competitors, promotional activities, student requirements, and market trends.




- Identify high-potential colleges, locations, and student communities for future campaigns.
- Share market feedback and competitor updates regularly with the Reporting Manager.
- Suggest new promotional ideas and field strategies to improve lead generation and brand visibility.
- Identify new geographical areas for expansion based on business potential.

5. Team Coordination & Development

- Work closely with the Team Leader, Assistant Manager, Sales/Counselling Team, Marketing Team, and other departments.
- Attend regular coaching, training, review, and performance-development sessions.
- Share field experiences, market information, and best practices with team members.
- With approval from the Team Leader, support or guide new/co-employees regarding field activities and operational processes.
- Maintain a positive and motivated approach towards individual and team targets.
- Support team members during major campaigns and events when required.

6. Reporting & Performance Tracking

- Update all required daily, weekly, and monthly performance reports and trackers accurately.
- Maintain records of field visits, meetings, leads generated, conversions, institutional contacts, and promotional activities.
- Submit Plan vs Actual reports within the defined timelines.
- Provide regular updates to the Team Leader/Reporting Manager regarding field progress.
- Attend daily and weekly review meetings with complete updates.
- Escalate operational challenges, institutional concerns, or field-related issues to the Reporting Manager on time.
- Recommend practical corrective actions wherever improvement is required.

7. Events, Campaigns & Promotional Activities

- Actively participate in and support physical events, seminars, education fairs, college campaigns, workshops, help desks, and promotional activities.
- Identify colleges and locations suitable for promotional events.
- Coordinate with the concerned teams for permissions,



venue readiness, branding materials, registrations, and event requirements.
- Support manpower planning and smooth on-ground execution.
- Ensure branding and promotional materials are displayed appropriately.
- Engage with students and institutional representatives professionally during events.
- Capture leads generated during events accurately.
- Track event outcomes, lead generation, engagement, and conversions.
- Submit post-event reports with results, observations, and recommendations.

8. Market Ambassador Development

- Identify potential Market Ambassadors/Student Ambassadors within colleges and institutions.
- Build relationships with ambassadors and regularly engage them for promotional support.
- Guide ambassadors regarding campaigns, events, referrals, and student engagement activities.
- Track the leads and business generated through Market Ambassadors.
- Maintain an updated Market Ambassador database and performance tracker.

Compliance & Qualified Conduct

- Follow company policies, SOPs, attendance requirements, reporting timelines, and operational guidelines.
- Maintain professionalism during all field visits, meetings, events, and official communication.
- Protect confidential company, institutional, employee, and customer information.
- Ensure accurate reporting of field movements and business activities.
- Maintain proper discipline and ethical conduct while representing the organization.
- Ensure all submitted documents, reports, expenses, and lead information are genuine and accurate.

10. Conveyance & Expense Management

- Maintain accurate records of field travel and conveyance expenses.
- Submit conveyance claims with valid supporting information/documents as per company policy.
- Ensure all expenses are genuine, reasonable, and within approved limits.
- Coordinate with the Team Leader/Reporting Manager and Finance Team regarding expense-related clarifications.
- Immediately report any discrepancy identified in conveyance or operational expense records.
- Any false, manipulated, or unsupported expense claim will be reviewed and handled strictly as per company policy and disciplinary procedures.
- Ensure timely submission of expense statements and supporting documents.

📌 Business Development Manager (BDM) (Hyderabad)
🏢 Career Bridge Consultants Private
📍 Hyderabad