Demand Generation officer in JSW Cement, provides Civil Engineering services to its customers, channel

partners, influencers & educates/promotes different products of JSW through various technical

activities. The various activities undertaken by DGO are given below.

- Preparation & updation of databank of major influencer segments such as Engineers,

builders/contractors.

- Coordination with marketing team in planning and conducting Technical meets.
- Demand Generation
- Redressal of customer complaints and documentation of all reported complaints as per CCRS

SOP.

- Technical presentation in Technical meets for all influencer segments such as home builders,

Contractors and Masons

- Visits to customers / influencers of all segments as per Journey cycle plan and providing leads

of prospective customers to Sales team. Achieve monthly conversion targets as per plan

- Godown / Depot assessment
- Assessment of damaged cement.
- Coordinating in getting product approval from various Govt. depts. /key projects.
- Information on competitors activities.
- Sending market samples for analysis.

📌 DGO (Keonjhar)
🏢 JSW Cement
📍 Keonjhar