Position: Head of Sales TMT Steel (Ghana, Africa).

Job Overview

We are looking for an experienced Sales Head to lead sales and business development for a steel manufacturing company in Ghana, specialising in TMT reinforcement bars. The candidate will be responsible for developing sales strategies, expanding market share, building strong relationships with distributors and dealers, and driving revenue and profitability across Ghana and surrounding West African markets.

Key Responsibilities

1. Sales Strategy & Revenue Growth

- Develop and execute sales strategies to achieve revenue, volume, and profitability targets.
- Drive sales of TMT rebars to distributors, wholesalers, dealers, retailers, and institutional customers.
- Expand market presence across Ghana and identify business opportunities in neighbouring West African countries.
- Prepare annual sales budgets, forecasts, pricing strategies, and territory-wise sales plans.
- Monitor sales performance and take corrective action to achieve business targets.

2. Dealer & Distribution Network Development

- Build, manage, and expand a strong network of steel distributors, dealers, stockists, and wholesalers across Ghana.
- Appoint new channel partners and develop territory-wise distribution strategies.
- Maintain robust relationships with key accounts, contractors, builders, and construction companies.
- Monitor distributor performance, sales volumes, inventory, and market coverage.

3. Project & Institutional Sales

- Develop business with infrastructure projects, real estate developers, construction companies, civil contractors, and engineering firms.




- Establish relationships with government infrastructure project stakeholders and private-sector project owners.
- Identify upcoming construction and infrastructure projects to generate new business.
- Manage large-volume orders, commercial negotiations, and long-term supply agreements.

4. Market Intelligence & Competition

- Monitor competitor pricing, product availability, market demand, and customer preferences.
- Track TMT steel prices, construction trends, and demand across Ghana.
- Recommend pricing, discounts, credit terms, and promotional strategies based on market conditions.
- Provide regular market intelligence and competitor analysis to management.

5. Sales Operations & Commercial Management

- Prepare sales forecasts, monthly reports, and management information system (MIS) reports.
- Coordinate with production and supply chain teams to ensure timely product availability and delivery.
- Manage customer credit limits, outstanding payments, and collections in coordination with the finance team.
- Monitor customer profitability, sales margins, and distribution costs.
- Ensure compliance with company policies, contracts, and applicable local commercial requirements.

6. Team Leadership & Performance Management

- Lead, train, and motivate regional sales managers, territory sales executives,



and channel sales teams.
- Define sales targets and key performance indicators for the sales team.
- Conduct regular performance reviews and market visits.
- Build a performance-driven sales culture focused on revenue growth, collections, customer retention, and profitability.

Educational Qualification

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline.
- MBA in Marketing or Sales Management is preferred.

Required Experience

- 07-15 years of experience in sales and business development, preferably in the steel or building materials industry.
- Prior experience managing dealer and distributor networks and project sales.
- Strong understanding of Africa steel market, customer base, distribution channels, and competitive landscape.
- Experience leading sales teams and managing large-volume sales targets.

Key Skills

- Strategic sales planning and business development.
- Dealer and distributor network expansion.
- Key account and project sales management.
- Pricing, negotiation, and margin management.
- Sales forecasting, market intelligence, and MIS.
- Customer credit control and collections.
- Leadership, communication, and relationship management.

Preferred Candidate Profile

A commercially strong sales professional with established relationships in Ghana's steel and construction industry, hands-on experience in TMT rebar sales, and a proven ability to expand distribution networks, secure large project orders, and deliver profitable business growth.

Reporting To: CEO / Managing Director / Business Head.

📌 Sales Head, Ghana, Africa (Ghyana)
🏢 LAXCON
📍 Ghyana