Role & responsibilities

A. Sales & Admission Target Achievement

- Achieve monthly, quarterly and annual admission and revenue targets.
- Prepare sales plans and allocate targets to Sales Executives/Counsellors.
- Monitor daily sales performance against assigned targets.
- Develop strategies to improve admission conversion.
- Identify gaps in the sales funnel and implement corrective actions.
- Drive current admissions, renewals and student referrals.

B. Sales Team Management

- Manage and supervise Sales Executives, Counsellors and Telecallers.
- Allocate leads and daily/weekly targets to team members.
- Conduct daily sales huddles and performance reviews.
- Monitor individual productivity and conversion ratios.
- Train team members on counselling, objection handling and closing techniques.
- Coach underperforming employees and implement performance improvement measures.
- Motivate the team to achieve and exceed assigned targets.

C. Lead Management & Conversion

- Ensure proper distribution and utilization of leads.
- Monitor every stage of the sales funnel.
- Ensure timely follow-up of hot, warm and cold leads.
- Review pending, missed and inactive leads regularly.
- Analyse reasons for lead rejection/non-conversion.
- Improve lead-to-counselling and counselling-to-admission conversion.
- Ensure 100% and accurate CRM/ERP lead updates.

D. Student & Parent Counselling

- Personally handle high-value and critical admission cases.
- Guide counsellors on effective student-parent interactions.
- Explain courses, batches, fees, scholarships, study material, test series and other offerings.
- Handle objections related to fees, course selection, competition and academic outcomes.




- Ensure that no unauthorized promises or commitments are made to students/parents.

E. Revenue & Fee Collection

- Monitor admission revenue and fee collection.
- Coordinate with the Accounts/Operations team regarding outstanding student fees.
- Follow up on pending admission payments as per company policy.
- Monitor instalment-based admissions and due dates.
- Support the branch in reducing outstanding fees and improving collection efficiency.

F. Marketing & Lead Generation

- Coordinate with Marketing and Branch Management for local campaigns.
- Plan activities for generating quality student leads.
- Support seminars, school visits, scholarship exams, career counselling sessions and promotional events.
- Develop referral and local outreach opportunities.
- Monitor competitor activities and market trends.
- Provide market feedback to management.

G. Sales MIS & Reporting

- Prepare daily, weekly and monthly sales reports.
- Track:
- Leads generated
- Calls made
- Follow-ups
- Counselling sessions
- Admissions
- Revenue
- Conversion ratios
- Pending leads
- Lost leads
- Collection status
- Submit performance reports to the reporting manager within defined timelines.
- Analyse sales data and recommend improvement actions.

H. Coordination with Other Departments

- Coordinate with Academic, Marketing, Operations, Accounts and Head Office teams.
- Ensure smooth handover of newly admitted students to the Academic/Operations team.
- Communicate student and parent requirements to the concerned department.
- Participate in review meetings and implement management decisions.
- Interested candidates can share their updated cv's at [email protected] or 72400-00756

📌 Business Development Manager (Hoshiarpur)
🏢 Career Point University
📍 Hoshiarpur