About Snapmint

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India’s most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India’s leading 0% EMI e-commerce app — giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We’re on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we’re building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you’ll fit right in.

Come build Snapmint and help us change how India pays.

The Role

We are looking for a VP / Head of Supply to lead and scale the buy-side of our EMI Store across categories, owning brand and seller acquisition, assortment strategy, commercial negotiations, and category P&L.; The ideal candidate will bring deep expertise and strong relationships across hardlines (smartphones, electronics and large appliances), along with the ability to scale softline categories (fashion and home & kitchen). This role requires a strong hunter mindset to build strategic brand partnerships, an entrepreneurial approach to scaling a marketplace, and the leadership to build and drive high-performing category teams.

- Role Title: Vice President / Head of Supply
- Experience: 12-18 Yrs.
- Location: Bengaluru / Gurugram
- Working Model: Work from Office – 5 Days a week

What You Own

Supply Strategy & Category Leadership

- Own the supply strategy across all EMI Store categories, defining category roles, growth priorities and investment levels.
- Lead hardline categories, including smartphones, electronics and large appliances, as the core growth engine, with a sharp focus on brand partnerships, launches, pricing and affordability.
- Build and scale softline categories, including fashion and home & kitchen, to deepen assortment, improve margins and drive repeat purchases.
- Identify and launch recent categories and subcategories based on customer demand, EMI suitability and unit economics.
- Drive the annual operating plan, monthly and quarterly targets, and supply readiness for festive and other key sale events.

Brand Partnerships & Seller Acquisition





- Build CXO-level relationships with leading smartphone, electronics and appliance brands, national distributors and large sellers to make Snapmint a priority EMI channel.
- Negotiate strategic partnerships covering commercials, subvention for no-cost EMI, brand-funded offers, launch exclusives and marketing participation.
- Build scalable acquisition and onboarding engines for brands, distributors, regional retailers and D2C businesses, from pipeline to go-live.
- Expand the regional seller network in high-value categories to improve delivery speed and reduce transit damage.
- Develop long-term joint business plans with strategic partners to drive sustained growth on the platform.

Assortment, Pricing & Availability

- Build a differentiated, competitive assortment across categories, brands and price points, with depth in high-demand models and new launches.
- Close assortment gaps against leading marketplaces through competitor benchmarking and prioritised onboarding.
- Drive price competitiveness and BuyBox health through seller pricing, offers and affordability constructs such as no-cost EMI and zero down payment.
- Ensure inventory readiness and availability of top-selling products, especially ahead of festive and seasonal peaks.
- Raise catalogue quality and standards across categories in partnership with product and content teams.

Commercials & P&L; Ownership

- Own the supply-side P&L; across categories, including GTV, revenue, take rate, merchant commissions, subvention income and contribution margin.
- Set commercial frameworks for commissions, subvention, promotional funding and seller incentives by category.
- Balance growth and profitability across the category mix, with hardlines driving scale and softlines adding margin.
- Use demand, search, conversion and competitor data to prioritise category investments, brands and sellers.
- Improve AOV, conversion, category penetration and repeat purchase across the customer base.

Seller Performance & Marketplace Quality

- Define and enforce seller standards across dispatch SLAs, cancellations, RTO, returns and customer escalations.
- Partner with operations and logistics teams to improve delivery speed and reliability, including installation and after-sales support for bulky categories.
- Run seller performance management through scorecards,



incentives and corrective action for underperforming sellers.
- Ensure seller and brand compliance with marketplace policies, catalogue standards and applicable ecommerce regulations.

Team Leadership & Cross-functional Partnerships

- Build, lead and mentor a high-performing team of category heads and managers across hardlines and softlines.
- Establish operating rhythms, business reviews and dashboards that hold teams accountable for category performance.
- Partner with product, marketing, operations, finance, and credit and risk teams to improve traffic, conversion, approvals and fulfilment by category.
- Represent the supply function in leadership reviews and strategic planning.

What You Bring

- 12–18 years of experience in category management, supply or buying leadership in e-commerce or omnichannel retail, including at least 5 years leading multi-category teams.
- Preferably from senior category or supply leadership roles at top e-commerce companies, with deep exposure to smartphones, electronics and large appliances.
- Strong track record of scaling hardline categories through brand partnerships, launch management, subvention and pricing.
- Working experience with softline categories such as fashion and home & kitchen, including seller-led assortment, catalogue quality and returns management.
- Established relationships with leading smartphone, electronics and appliance brands, national distributors and large sellers in India.
- Proven ownership of a large multi-category P&L;, balancing growth, margin and customer experience.
- Exceptional negotiation, stakeholder management and leadership skills, with the ability to influence CXO-level partners.
- Highly analytical, data-driven and comfortable working in a fast-paced, growth-oriented environment.
- Understanding of consumer finance and EMI-led commerce is a strong plus

Why Snapmint

- Be Part of a 10X–100X Journey - Help build and scale and be part of a high-growth story.
- Raise the Bar - Learn from people who raise the bar.
- Solve Hard Problems - Work on meaningful, high-impact challenges.
- Own the Outcome - Take ownership and make things happen.
- Move Fast, Build Fast - Turn ideas into action, not backlogs.
- Make Real Impact - See your work reach millions of customers.
- Grow with Snapmint - Take on bigger challenges as we scale.

Explore Snapmint

- Meet The Founders - Nalin Agrawal, Anil Gelra, Abhineet Sawa
- Life at Snapmint - https://www.linkedin.com/company/snapmintfinserv/life
- Behind the Build: The Snapmint Story - https://www.youtube.com/watch?v=M3vRIxfa7tc
- Business Case Studies - https://www.snapmintbusiness.com/case-studies

📌 Vice President – Category & Supply (Bengaluru)
🏢 Snapmint
📍 Bengaluru