Role: Technical Lead or Senior Analyst – Adobe Journey Optimizer

Exp: 4+ years

Shift: US shift

Location: Remote

Contract Duration: 6 months

Role Overview:

Lead the effort to design, build and configure applications, acting as the primary point of contact for building customer experience across channels.

Roles & Responsibilities:

- 4-5 years of years of experience in design, implementation and support of Marketing automation systems using Adobe Journey Optimizer tools.
- Creating and maintaining technical documentation, including system designs, technical specifications, and test plans.
- Design and implement complex omni-channel experiences including channels such as Email, SMS, In-App, Paid Media and Web using Adobe Journey Optimizer & Adobe Target.
- Experience on chrome profiling/light house/cross browser testing and other optimization tools
- Understand the marketing specifications document and ensure all data/content is available for the Campaigns execution and journey design and collaborating with marketing teams to define and implement data-related strategies, ensuring high-quality data inputs and outputs for effective campaign execution and reporting.
- Should have strong knowledge of building block based designs using Email Builder / content builder.
- Should have the knowledge of building complex journeys for customer life cycle, customer early life based on individual profile and experience data.
- Implement and support automation triggered,



recurring and ad-hoc communications
- Provide and be knowledgeable in best practices in campaign/Journey development to optimize efficiency and quality of deliverables.
- Ability to analyze the campaign requirements and suggest the type of data and logic that needs to be used.
- Knowledge of A/B testing and developing personalized experience journey using Adobe Journey Optimizer and Adobe Target.
- Good understanding of Visual Experience Composer for enhancing web experience like content , layout, design etc. for Adobe Target usage.
- Fair understanding of other areas of AEP outside of AJO and how AEP works in correlation with AJO, Target , RT-CDP; profile unification, identities, segments, activation
- Professional Attributes.
- Staying updated with the latest features and enhancements in Adobe Campaign, evaluating their relevance to business needs, and implementing as appropriate.
- Ability to work independently and in a collaborative team environment; cutting-edge, adaptable, self-directed, and team player.
- Good analytical and problem-solving skills and attention to the details.
- Should have excellent communication skills and be able to interface directly with clients and higher management.
- Ability to work in a high-energy, quickly changing, and demanding workplace
- Basic knowledge of HTML, CSS, JavaScript.
- Basic knowledge of SQL querying and database schema and data type.

📌 Technical Lead Analyst (Adobe Journey Optimizer)- Remote (India)
🏢 Gravity Infosolutions
📍 India