GAds Team Lead

Role Overview

This position involves overseeing operational excellence for large-scale advertisers who use G-Ads to manage and run high-revenue campaigns.

The Operations Team Lead (TL) for GAds Optimization will support APAC, EMEA, and North American Account Managers (AMs) by driving process efficiency, managing operational queues, and aligning campaign optimization workflows with client goals. The TL will coordinate cross-functional activities, analyze operational metrics, and guide analysts to deliver structured solutions rather than isolated tasks.

In addition to operational oversight, the TL will act as a primary operational contact for AMs, championing a seamless client delivery experience. Serving as a crucial interface between analysts, internal stakeholders, and clients, the TL will set performance benchmarks, maintain high team motivation, manage workforce allocation, and function as an optimization expert who aligns client KPIs with effective campaign performance levers.

Key Responsibilities

- Operational Oversight & Workflow Management:

Oversee workflow distribution, drive allocation metrics Review and refine optimization recommendations provided by analysts to ensure operational accuracy and high performance.

Understand, apply, and explain the broader Google Ads ecosystem, campaign goals, budgets, and flight dates to properly support analysts.

Leverage reporting teams and Google Ads support tools effectively to complete and scale operational campaign work.

Close the loop with AMs on reopened cases once robust operational solutions have been provided.





- Execution and Productivity:

Manage work allocation, shift scheduling, and queue distribution efficiently across the team. Drive the team to achieve process SLAs, productivity targets, and quality metrics within established timelines.

Ensure process guidelines and individual transaction SLAs are consistently met.

Conduct regular quality checks, audits, and periodic reviews for process adherence, taking corrective action on audit findings when necessary.

Identify training needs and collaborate with trainers to run Training Needs Identification (TNI) programs and product refreshers.

Maintain operational rigor around daily huddles, knowledge management, and cross-training initiatives.

Working with current hires and ensuring full training and certification.

- Communication and Stakeholder Management:

Communicate proactively on project developments, timelines, and performance results using simple, clear, and concise language across email, chat clients, and Google Meet/Hangouts. Ensure optimization tracking and notes documents are diligently maintained to provide transparent historical context for all stakeholders.





Serve as the primary point of contact for analysts regarding workload management and leave planning, coordinating approvals with Operations and Vendor Managers.

Partner with QIT Leads to implement action items from quality reports, support innovative pod projects, and relay Google/Vendor initiatives effectively.

Escalate major issues concerning individual analysts, accounts, or operations to Management promptly while fostering high team morale.

Requirements

- Experience: 5+ years of operational or client-facing experience in account management, customer support for YT Campaigns, with prior leadership or team coordination experience.
- Platform Expertise: Strong, hands-on understanding of Google Ads, online advertising (Display, YouTube), and third-party advertising concepts.
- Technical Skills: High degree of proficiency in Google Workspace tools and Microsoft Excel (including advanced features like Functions and Pivot Tables).
- Core Competencies: Proven ability to master new technologies quickly, strong analytical and objective decision-making skills, and a proactive, positive approach.
- Work Ethic & Communication: Strong work ethic, ability to work with minimal supervision, fluent written and spoken English, and professional communication skills.
- Flexibility: Willingness and flexibility to work in night shifts as business requirements dictate.
- Should be able to work on quality methodology like paratone, FMEA, Fishbone analysis.

If you are interested, please share your resume to [email protected]

📌 Team Lead - Ads Optimization (Hyderabad)
🏢 Cognizant
📍 Hyderabad