Experience- 2to 3 yrs in marketing

Location-gurgaon

5 days working, on site

We are looking for a data-driven SEO Specialist to improve organic visibility, drive traffic, and enhance search performance across web properties. This role requires someone who understands that search is evolving beyond traditional rankings. The ideal candidate should have hands-on experience in on-page, off-page, and technical SEO, along with working knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).

A solid understanding of the latest search engine algorithms, AI Overviews, and SERP behavior shifts is essential.

Key Responsibilities

● Optimize content for Google AI Overviews (SGE) and zero-click search experiences

● Implement strategies for GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)

● Build Topical Authority and Entity-Based SEO across key categories

● Apply EEAT (Experience, Expertise, Authority, Trust) principles in content and site structure

● Perform advanced keyword research and search intent clustering (informational, commercial, transactional)

● Optimize for featured snippets, People Also Ask (PAA), and conversational queries





● Conduct technical SEO audits (crawlability, indexation, Core Web Vitals, structured data)

● Collaborate with the content team to create LLM-friendly, answer-first content formats

● Monitor performance via Google Search Console, Google Analytics 4, and other SEO tools ● Track AI-specific visibility metrics (AI Overview impressions, CTR vs visibility trends, etc.)

● Build high-quality backlinks focused on authority, relevance, and trust signals

Required Skills & Expertise

● 2–3 years of hands-on SEO experience

● Strong understanding of on-page, off-page, and technical SEO fundamentals

● Experience with tools like: ○ Ahrefs ○ SEMrush ○ Screaming Frog SEO Spider ● Working knowledge of schema markup and structured data implementation ● Knowledge of HTML, CSS basics, and website CMS platforms ● Understanding of Core Web Vitals and page performance optimization ● Ability to analyze SERP shifts driven by AI and zero-click behavior

Pay: ₹30,000.00 - ₹42,000.00 per month

Work Location: In person

📌 Sr. SEO Executive (Gurugram)
🏢 Affrise Media
📍 Gurugram