Job Summary

We are looking for a creative, analytical and performance-driven Senior Digital Marketing Executive to manage and execute the company's digital marketing activities.

The ideal candidate should have hands-on experience in social media management, paid advertising, Google Ads, Meta Ads, campaign planning, content marketing and performance analysis.

The candidate will be responsible for improving brand visibility, customer engagement, store footfall, lead generation and overall sales growth through effective digital marketing strategies.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement digital marketing strategies aligned with business objectives.
- Prepare monthly and campaign-wise marketing plans.
- Plan promotional, seasonal, festival and product launch campaigns.
- Identify new digital marketing opportunities and industry trends.
- Monitor competitor activities and digital marketing developments.

2. Performance Marketing & Paid Advertising

- Plan, execute and optimize paid advertising campaigns.
- Manage Meta Ads (Facebook and Instagram), Google Ads and YouTube Ads.
- Conduct audience research, targeting and segmentation.
- Monitor advertising budgets and campaign performance.
- Conduct A/B testing to improve campaign effectiveness.
- Optimize campaigns to improve ROI, leads and conversions.

3. Social Media Management

- Manage and monitor social media platforms, including Instagram, Facebook and YouTube.
- Coordinate with the social media team to prepare monthly content calendars.
- Plan and execute Reels, short-form videos and trending content.
- Explore influencer collaborations and user-generated content.
- Monitor reach, engagement, followers, views, shares and saves.
- Identify opportunities to improve social media performance.

4. Campaign Management

- Execute promotional, seasonal and festival campaigns.
- Coordinate with the creative team for posters, videos, reels, stories and advertisements.
- Prepare campaign briefs covering objectives, target audience, budget and timelines.




- Ensure timely execution of approved campaigns.
- Prepare post-campaign performance reports.

5. Analytics & Reporting

- Monitor daily, weekly and monthly digital marketing performance.
- Track Ad Spend, Reach, Impressions, Engagement, CTR, CPC and CPM.
- Analyse leads, conversions, ROAS and Cost Per Acquisition.
- Monitor website traffic and social media growth.
- Identify high-performing and low-performing campaigns.
- Provide data-driven recommendations to management.

6. Customer Acquisition & Retention

- Develop strategies to attract recent customers through digital platforms.
- Implement remarketing and retargeting campaigns.
- Analyse customer behaviour and audience segments.
- Develop digital strategies to improve customer engagement and retention.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 3–5 years of relevant experience in Digital Marketing.
- Strong hands-on experience in Meta Ads and Google Ads.
- Knowledge of SEO, SEM and content marketing.
- Experience in social media management and campaign execution.
- Strong knowledge of digital marketing analytics and reporting.
- Creative thinking, analytical skills and communication skills.
- Experience in Retail, Fashion, FMCG or E-commerce industries will be preferred.

Preferred Candidate Profile
- Candidates with experience in fashion retail or lifestyle brands are preferred.
- Ability to manage multiple campaigns simultaneously.
- Strong understanding of customer acquisition and sales-oriented marketing.
- Result-oriented approach with a focus on measurable business growth.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided
- Internet reimbursement
- Paid time off

Ability to commute/relocate:
- Kudayattur, Kerala 685591: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:
- Master's (Required)

Experience:
- Digital marketing: 3 years (Required)

Willingness to travel:
- 25% (Preferred)

Work Location: In person

📌 Sr. Digital Marketing Executive (Kudayattur)
🏢 Atless Fashion
📍 Kudayattur