Tagging Analyst

- Location: Gurgaon
- Openings:
- 25 years (3 roles)
- 59 years (1 role)

Gurgoan - Block-A, Sector-30,

Senior Analyst Digital Analytics Tagging (2 to 7 Years)

Job Summary The Senior Analyst Digital Analytics Tagging will be responsible for driving end-to-end digital measurement and tagging initiatives across web and mobile platforms. The role will partner closely with Product, Technology, Business, and Analytics teams to translate business requirements into scalable tracking solutions, ensuring accurate measurement of customer behavior, digital engagement, and business outcomes.

The individual will own tagging governance, implementation standards, data quality processes, and measurement frameworks while supporting new feature launches, experimentation programs, and digital transformation initiatives.

Key Responsibilities

- Lead end-to-end tagging lifecycles across web and mobile applications.
- Create, review, and govern Adobe Analytics tagging specifications and implementation requirements.
- Partners with Product and Technology teams to ensure analytics readiness for new features, journeys, and platform enhancements.
- Design measurement frameworks aligned to business objectives and customer journeys.
- Define and maintain tagging standards, data governance processes, and implementation best practices.
- Drive QA validation and ensure data accuracy across digital channels.
- Support A/B testing and experimentation measurement strategies.




- Develop customer journey analyses, KPI frameworks, dashboards, and actionable insights.
- Identify opportunities to improve tagging efficiency through automation and AI-enabled solutions.
- Resolve complex implementation issues and provide consultation to cross-functional teams.
- Mentor junior analysts and contribute to capability building within the team.

Required Qualifications

- Bachelors degree in Engineering, Analytics, Computer Science, Statistics, or related discipline.
- 57 years of experience in Tag Management & Digital Analytics/Web Analytics
- Strong hands-on experience with Adobe Analytics and Adobe Launch (or equivalent tag management platforms).
- Deep understanding of web and mobile tracking concepts, customer journeys, and digital KPIs.
- Experience translating business requirements into measurement frameworks and tracking specifications.
- Experience with experimentation platforms and A/B testing measurement.
- Robust stakeholder management and communication skills.
- Experience working with Agile product and technology teams.

Preferred Qualifications

- Knowledge of Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), or similar analytics ecosystems.
- Exposure to automation, AI-enabled analytics solutions, or process optimization initiatives.
- Hands-on experience with SQL, Python, or SAS.
- Experience creating dashboards using Tableau, Power BI, or similar BI tools.

📌 Sr Analyst Digital Analytics Tagging Gurgoan (Gurugram)
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