Hiring: Social Media Specialist

Location: Pune

Experience: 3 to 9 Years

Qualification: Bachelor's Degree preferred

Role: Social Media Specialist

Job Summary

We are looking for a creative and data-driven Social Media Specialist to strengthen brand visibility, audience engagement and demand generation through strategic social media initiatives.

The ideal candidate should have hands-on experience in managing social media platforms, content planning, paid and organic campaigns, analytics and social media management tools such as Sprinklr.

Key Responsibilities

- Develop and execute social media strategies aligned with business and marketing objectives.
- Create, manage and maintain social media content calendars.
- Plan and manage content publishing across multiple social media platforms.
- Monitor audience engagement, comments, messages and community interactions.
- Execute and optimize paid and organic social media campaigns.
- Collaborate with marketing, content, creative and PR teams to develop engaging content.
- Track social media performance metrics,



analyze campaign results and optimize strategies.
- Prepare regular performance reports and provide actionable insights.
- Monitor social media trends, platform updates and emerging AI-driven tools.
- Identify opportunities to improve brand awareness, engagement and audience growth.

Required Skills & Qualifications

- 3 to 8 years of experience in Social Media Management or Digital Marketing.
- Bachelor's degree preferred.
- Strong writing, storytelling and content creation skills.
- Hands-on experience managing social media platforms.
- Experience in planning and executing paid and organic social media campaigns.
- Knowledge of social media analytics, performance tracking and reporting.
- Hands-on experience with Sprinklr is preferred/important.
- Ability to monitor social media trends and audience engagement.
- Solid communication, coordination and creative thinking skills.
- Understanding of emerging social media platforms and AI trends.

📌 Social Media Specialist (Pune)
🏢 Xpheno
📍 Pune