Job highlights

- 2 5 years of hands-on experience in managing Google Ads and Meta (Facebook / Instagram) Ads . . Strong understanding of Paid Media Strategy,campaign structures,bidding strategies,and audience targeting
- Experience: 1 4 Years . Employment Type: Full-time
- Good understanding of funnel marketing,remarketing,and conversion tracking

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Experience: 1 4 Years

Employment Type: Full-time

Job Summary:

We are looking for a results-driven Social Media & Paid Ads Specialist with proven experience in managing Google Ads , Meta Ads (Facebook & Instagram) , and other paid media campaigns . The ideal candidate should be highly creative, analytical, and possess excellent communication skills to craft compelling ad copy, optimize campaigns, and drive measurable results.

Key Responsibilities:

- Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
- Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
- Monitor performance metrics (CPC, CTR, ROAS, CPM, etc.) and adjust strategies accordingly to maximize ROI.
- Create engaging ad copies, creative briefs, and collaborate with designers and content teams.
- Conduct A/B testing for ads, landing pages, and CTAs.




- Analyze data and generate weekly/monthly performance reports.
- Stay up-to-date with the latest trends, best practices, and algorithm changes in paid media and social platforms.
- Manage campaign budgets and ensure efficient spend allocation.
- Engage with the online community, respond to comments/messages, and support reputation management.

Requirements:

- 2 5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads .
- Strong understanding of Paid Media Strategy , campaign structures, bidding strategies, and audience targeting.
- Familiar with Google Analytics , Meta Business Suite , and ad reporting tools.
- Good understanding of funnel marketing, remarketing, and conversion tracking.
- Excellent verbal and written communication skills .
- Solid analytical skills with the ability to interpret campaign data and generate actionable insights.
- Experience with tools like Canva, Hootsuite, Buffer, or similar is a plus.

Nice to Have:

- Certifications in Google Ads and/or Meta Blueprint.
- Experience with other paid platforms (LinkedIn Ads, YouTube Ads, Twitter Ads, etc.).
- Basic knowledge of SEO and organic social media growth strategies.

📌 Social Media & Paid Ads Specialist (Gurugram)
🏢 Impronics Technologies
📍 Gurugram