– Social Media Marketing Specialist / Manager

Experience: 2-8 Years

Job Location: Mohali (Work From Office)

Employment Type: Full-Time

About the Role:

We are looking for an experienced and creative Social Media Manager to lead social media strategies, manage multiple client accounts, and drive brand growth across various digital platforms.

Key Responsibilities:

- Develop, plan, and execute effective social media strategies for multiple clients across different industries.
- Lead, manage, and mentor a team of social media executives and specialists.
- Oversee organic social media campaigns across Instagram, Facebook, LinkedIn, YouTube, TikTok, and other relevant platforms.
- Plan, execute, and optimize paid social media campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
- Develop and manage monthly content calendars, campaign plans, and posting schedules.
- Oversee content creation, including posts, reels, stories, videos, and other engaging social media formats.
- Manage community engagement, audience interactions, and online brand reputation.
- Monitor campaign performance, analyze KPIs, and prepare detailed performance reports with actionable insights.
- Handle client communication, understand business objectives, present strategies, and provide regular campaign updates.
- Manage advertising budgets and optimize campaigns to achieve better engagement, leads, conversions, and ROAS.
- Conduct competitor analysis, audience research, and social media trend analysis to identify growth opportunities.
- Coordinate with graphic designers, video editors, content writers, and in-house shoot teams to ensure timely content delivery.




- Stay updated with the latest social media trends, platform updates, and industry best practices.
- Ensure consistent brand voice, content quality, and timely execution across all client accounts.

Required Skills & Qualifications:

- Minimum 2-8 years of hands-on experience in Social Media Marketing, preferably in a digital marketing or advertising agency.
- Proven experience managing multiple social media accounts and client projects.
- Strong understanding of both organic and paid social media marketing strategies.
- Experience managing and mentoring social media teams.
- Hands-on knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and other social advertising platforms.
- Solid understanding of Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter/X.
- Experience in content strategy, campaign planning, community management, and brand positioning.
- Ability to analyze campaign performance, track KPIs, and generate actionable reports.
- Excellent client management, presentation, communication, and leadership skills.
- Ability to manage multiple projects, teams, and deadlines effectively.
- Must have a portfolio or case studies demonstrating successful campaigns and measurable results.

Tools & Platforms:

Social Media Platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter/X, Snapchat.

Advertising Platforms: Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager.

Social Media Management Tools: Meta Business Suite, Hootsuite, Sprout Social, Buffer.

Analytics Tools: Google Analytics, Native Platform Analytics.

Design Tools: Canva, Adobe Creative Suite (basic knowledge).

📌 Social Media Marketing Specialist / Manager (India)
🏢 Blacklisted
📍 India